Why don't you do a design hack rather than change. Add in the image of the actual report they get to get people excited. Also add it to your sidebar of the site and have your right side pop up show up further down.
If you could give an example of the old vs. the new link the answer could be more precise. But in general, the first thing I would do would be to make a redirect rule: either in htaccess file or on server-side you need to tell that all of the old links now should lead to the new pages' URLs. Thi...
I would start by introducing a highly valuable or consumable product with the lowest price point. In other words, choose a lower cost item, but something unique and valuable. If you have to, break even or keep the profits minimal. This will create a positive perception and may even drive your fe...
Your lead magnet should come directly from your offering. Your full offering should contain a lot of “wins” for your customers throughout the lifetime of your relationship with them. Your lead magnet should be 1 of those wins. This demonstrates that the full offering is worth it because your cust...
At first you should add Trust Seals if you haven't already. The next thing to do is get a few Instagram influencers to promote your product. User Generated Content (UGC) is a great trust builder. You should generate UGC from your retargeting campaigns as well. Also if I may ask why are you not ru...
Ensure you register with Bing Webmaster Tools to submit your site map would be a good first step. This will show you that the pages are being crawled by Bing and that there isn't some hinderance to that.
Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.
Here's what I'd do: 1) I'd start by sharing your story on every possible relevant social network in a non-sleazy, non-spammy way. This includes Reddit, Inbound.org, GrowthHackers, and anywhere else you can think of. It's important to understand how those sites work so you approach it in the righ...
Obviously I don't know your situation but you might be running across an issue with expecting one person to do the job of many. There are so many aspects to SEO that its near impossible for one person to be an expert in every area. Content, social media, on-page optimization, user experience opti...
This sounds like an exciting project! There are certainly a lot of points to consider when putting together anything involving memberships, especially something like you've described. However, I won't go into every possible course as I believe the most likely route that will bring you success wi...