What city are you in? Are you talking about your product or do you keep it secret? Finding a team is one of the most difficult parts. Make sure you ask friends of friends if they are interested. People often forget to tap their network to find talent. There are a lot of events that help find st...
This is difficult to answer because you haven't given us much to go on. What type of hardware are they building, and how big and fast do they plan to grow? It really doesn't sound like they have a growth strategy in place yet, so my guess is you would need to create that for them, right? If that...
It's great that you have a ton of experience in sales and business growth, and this will likely boost your credibility in many ways. However, startups are often looking to hire folks who can be extremely agile and switch to a new strategy as soon as they learn that the current one isn't working. ...
It really depends on what you're building here. If you can do any part of your product manually, I would suggest doing that in the first version. The absolute fastest way is to hire a contractor to get it done, but that can be expensive. If your first prototype can't be built with a prototyping...
What do you/the founders want to do? The scenarios you describe all have their own positives and negatives, and all represent very different paths. I'd like to dive more into your statement, "we have tried in the past to get our marketing team up and selling..." I suspect your marketing team wa...
I've worked on large civilian and defense projects for the Federal Government while working for two top-tier management/technology consulting firms and one smaller technology consulting firm. Have you considered approaching some of the big management/technology consulting firms that do most of th...
Being from Denmark, I had to look up disposable books as a concept. It lead to an interesting link, I wanted to share, that describes disposable books as "the dregs of the book infrastructure" http://craigmod.com/journal/ipad_and_books/. So I assume, that your market is in some sense a niche mark...
Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and ...
Treat the event like a lean startup landing page. Get people to sign up for a "waiting list" to use your service. Have one or two easily accessible ipads on the side of your booth nearest the walkway, so that people can easily sign up. The ipads should have a nice landing page on it that shows s...
Because debt is inherently risky, lenders and investors tend to favor businesses with lower D/E ratios. For lenders, a low ratio means a lower risk of loan default. For shareholders, it means a decreased probability of bankruptcy in the event of an economic downturn. A company with a higher ratio...