These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...
Strange, I answered this question a few days ago here: https://clarity.fm/a/2890 but this seems to be a repost of the exact same question. Andrew's comments are spot-on about building a waiting list while you build your product. You want to be able to point to a meaningful uptake of customers...
You can get real people to interact on a site like usertesting.com — it's a paid service to get you real feedback from real humans. If you want access to your demographic, you'll need to find out where they hang out and come up with an offer to encourage them to try your service (a closed beta...
Total Addressable (at least in the US) can be built based on market data sets, both free and for fee. For early child care centers, Market Data Retrieval and NCES (publicly available data set) are two recommended sources. For Serviceable, that depends on a) your own business / operating model and...
Hi, if you are stateside, I recommend a great assurance and tax accounting firm, Elliott Davis. If you need to discuss how to structure your business - call the Greenville,SC office and speak to Charles Duke (this is his wheelhouse). I specialize in identifying new revenue within the categories y...
Please realize that my suggestion would be slightly different if I knew which two countries. However, without knowing that here's what I'd suggestion: 1. Since you're just getting started figure out which country provides the best legal benefits for starting a company. This should include tax be...
Interesting question, but I doubt anyone humble enough will be able to answer it in a few lines. I'll use an example from sports to answer: all baseball/soccer/football teams have the same amount of players (on the field) and the same roles/positions. They usually also have a similar amount of ma...
Yes. That's called a "fictitious business name" or an "alias" or "doing business as (DBA)" depending on what state you are in. Should be a fairly easy filing option available from your Secretary of State. If you can't figure it out on your own any attorney could do that for you, although you shou...
There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information ...
First of all, starting a business on revenue generated from affiliate sales or incidental revenue is going to be minor and not enough to scale much less build a business. Unless you're a "solo-preneur" you'll need some additional form of revenue if you intend to add to the software-as-service web...