Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.
Make sure you got your mobile visitors covered with a mobile friendly and fast working website.
That sounds like a great startup project! Good for you and best of luck! My name is Humberto Valle, I'm the cofounder of www.Unthink.me a small global digital marketing agency. There are many ways to network and prospect, there are also ways to network and social behavior that will help you not ...
It is inevitable that you will see some rankings drop, no matter how well you check all the "migration best practice" boxes. I've never seen a migration done that resulted in no, or even positive changes right after launch. However, you can greatly reduce the time that your rankings fluctuate a...
Google's official stance is that they are "roughly equivalent" and recommends to do what is technically simpler to implement (source: https://www.youtube.com/watch?v=_MswMYk05tk). With that said, I'd recommend a directory over a subdomain. Doing this consolidates signals to a single domain, wh...
I think with most, the challenge is in the expectation. We need to stop treating / valuing SEO in the same way we did 10 years ago. The sad truth is the dynamics of SEO and the role it plays in your marketing has changed a lot over the years but unfortunately most businesses are not realizing thi...
The cost of SEO depends a great deal on three things: 1) The specific services being offered (SEO, social media, content strategy, etc.) 2) The degree in which those services will be implemented (how many hours per month) 3) the skill and experience level of the SEOs involved. $800/month is a...
What sort of SMBs are you looking for? There are over 5.68m SMBs in the US and you would be hard pressed to find a public list of each one. However, if you know a location and/or an industry, you can start with a place like hoovers.com or yellowpages.com. Hope this helps! Let me know if you ha...
Several thoughts... First, search engines are changing their valuation of sites that have a significant amount of likes/tweets/plus-ones/etc. From the perspective of the search engine, these validations are actually far more relevant/valuable than "backlinks" (which is an older way of increasing...
What do you mean when you talk about SEO? It's really simplified thing in nowadays. There is a pretty consize list of things which really matter, it's: 1) Content; 2) SXO (Search User Experience + Site User Experience); 3) On Page Optimization. 1 and 2 point give you 95% of effect, 3 - not mor...