Market to your niche, talking about the same problems your beta clients signed on to get fixed. These are called "pain points" and are valuable language. Anyone in the situation will instantly pay attention to you. Note that I am saying you should talk about the problem(s), not the features of ...
I am not sure I have any silver bullets, but would be more than happy to hear a bit more about your situation and offer advice. My company was in a similar situation a few years ago....so I can at least empathize.
I have found CrossComm in Durham, NC to be among the best. Sean, their tech lead, really helped us at Reveal Mobile. They are reasonably priced with an impressive client roster (Duke, LG, T-Mobile, etc...). See http://www.crosscomm.net/ and just give them a call at 919-667-9432.
License them the idea. Retain ownership. Did they flat out SAY "Yes, we want this; if only we or someone else would develop it?" You can hire support teams, you know. I wonder if you are letting a few shadow issues stand in the way of a good order.
This is always a question of who wants whom more. I've seen deals where the percentage was in single digits. The thing is, I've seen both deals where a LICENSEE ended up with a single digit percentage and deals where a LICENSOR ended up with a single digit percentage. It all comes down to your a...
It's the product itself, the idea and accuracy of customer reviews, specifically whether there's a match for end client. Consulting on top of it can be used as one of additional nice-2-have features, but not primary focus. To make a parallel, some time ago there were info call centers, most of ...
If you want to start a freelance marketplace like Upwork, a ready-made script can help. It saves time and money. This option is great for testing your idea quickly without building everything from the ground up. If you want unique features or full control, custom development is the way to go. Yo...
In my experience, the longer sales cycle requires more attention. The metrics will be unique to your business, but you can't go wrong with these: Marketing & Sales Metrics Look at metrics that will help you scale and project growth, and then accelerate opportunity to close velocity #s and conve...
I assume you are a non-technical co-founder. In that case I recommend reading this article: http://www.launchbit.com/blog/why-you-cant-recruit-a-technical-cofounder It focuses on making tech people want to work with you. My advice here is to do your homework and look for people who are somehow i...
1. Money. 2. Leads. 3. Education. If you're saying margin is an issue, you should skew to the side of education and lead funnel model. At the end of the day, most good partners will always go with the vendors that are going to make them the most money. You should be rewarding the most loyal with ...