Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...
A better question to ask in my polite opinion is what offer you make that cannot be refused, to paraphrase Godfather, and to whom. You have to analyze your competition and your business deeply. Then define what is the intersection of a large market, great proposition, ability to service, and uniq...
There are so many answers to that question, but the critical thing is that you have to be tuned in to your organization's strategic goals. You have to know what the organization wants to accomplish -- and why --- before you can offer guidance on the best way to get there and how to measure your s...
First thing I might comment on here is are you absolutely certain this is a new product? From what you describe its a new angle on an old idea. With that more in mind if you think people are unaware of your view point then education based marketing seem the most relevant starting point. You see...
There is no "one-stop shop" that will do all of these things well, there are a collection of tools, however, that will do this very easily. I'm happy to help; I've helped hundreds of businesses boost their local SEO presence. -Shaun
Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn. Keep in mind you'll be c...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strateg...
Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
That's definitely a tricky audience to get in front of online, since those generations aren't on social media nearly as much. Here are a few recommendations: 1) Target a younger audience (and/or baby boomers, who have a stronger online presence than seniors). Figure out how to market your servic...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...