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In our new book, Entrepreneur's Guide to The Lean Brand, Jeremiah Gardner and I tackle how relationships build passionate customers. In our view, products should fulfill a utility promise -- this functionality solves a that specific problem. But fulfilling the promise can only create 'satisfactio...

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Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.

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You're not the only one that struggles with this. Pricing can be tricky for any industry really, but in digital marketing especially so because many still don't understand the value in it. When you can sell the value, then you can sell the price. When it comes to setting a price for anything you...

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This is a tricky question and a bit hard to follow, just FYI. My first thought, and I apologize if it sounds rude in any way, is that if you are a lead generation service or can do that, wouldn't you be able to do that for yourself? I am a 10 year veteran marketer and constantly face newbies wh...

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Depends on the state. Some states are known to be more business friendly than others. Better protections, etc. You need to your research to see which states are better for the industry you're in.

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Teaching. Set up some sort of online, or even better, night course at a local college. Charge for it. By teaching, you set yourself up as an authority on the subject. The more you teach, the more people see you as the person who knows those most on the subject. What you'll get out of it is...

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What kind of business? What product? What market? Who are your customers? Where do you add value? All this questions (and more) have to be answered before you start the business.

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Everything you do (in life and as an entrepreneur) should start with an underlying passion. If you aren't pursuing the things you're most passionate about, you're doing it wrong (or just for the wrong reasons). IMHO. So in that regard, I'd highly recommend reading Simon Sinek's "Start With Why"....

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So this is a great question and requires a relatively complex answer. And this is NOT legal advice. The first answer is that No, in most cases do not patent the invention yet. Often a provisional patent will do just fine, much cheaper and faster to market. Most inventor patents out of the gat...

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