I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a dro...
TL;DR -> Yes you will risk it if you don't perform a proper audit and migration from the original platform. Any type of architecture changes can 100% ruin your SEO if you are not migrating content and topics correctly. Many people assume this is limited to URI structure but underestimate the po...
Here are a few factors I would look at: - Mobile Friendly - Page Load Speed Testing - Competitor Analysis - Typical Industry Conversion Rates A few other things to look at I would recommend would be: - Look at insights/data from companies that do a lot of testing with different designs and con...
You have to have something worth selling....and position it properly which means clear calls to action. Most sites are informative and miss the calls to action...people are lazy, they won't look hard. Personally I leave if not interested