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Hi, I have worked with several companies helping them with the same challenge. First of all, I don't know exactly what your mhealth app does for the user or what benefit it gives the healthcare provider. But I would encourage you to work with large Managed Care Organizations because to the ease ...

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Adjusting sail midstream is easier said than done. But, when the situation become inevitable, the sail must be adjusted to be able to sail further. Renaming, actually, is rebranding. It's often a case when sales starts going south, and survival is at stake. Yes, renaming always leaves an impact ...

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This is indeed a tricky challenge, and you've articulated it well. However, without knowing the missing element ("brand name" / "mother name"), it's hard for me to give you specific guidance. Does the brand name itself suggest health and wellness (as, for example, "Hygieia Wellness" might), or ...

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Depending on the amount of years you have worded in the field, your most recent grade and how good you are at networking it could go from easy to slightly challenging.The latter holding 40% of the weight, LinkedIn articles and opinions, from your expertise while also adding targeted management to...

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There are programs such as remote patient monitoring, virtual service delivery, and the like. It's all about patient engagement throughout their POC with the organization.

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Here's my rule for numbers. 100 target customers that I've done customer discovery interviews with. 10 customers (who've paid / given me money) 25 who are active beta testers. I usually use that order of things as well. I like to get early adopters to give me money to validate their feedback, t...

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I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have cond...

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You're throwing the word strategy too much I think and referring to it wrong. -Wordpress is a great platform to create websites, and is hardly a negative as far as SEO goes. Although it is a good thing that you realize the possible implications and postponed development until you have a plan in ...

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Without more information it's not easy to answer your question, but I'll give it a fighting try :) The health insurance industry is a commodity industry, they sell the same things at around the same prices and every little competitive edge is something they hang on to dearly. It's not surprising...

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There are many digital tools and platforms that allow healthcare facilities and organizations communicate with, monitor, and engage their patients even when they're not in the clinic.

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