Something you need to take into consideration (and most people forget) is to understand if the CEO is looking into the right numbers. That's how investors also vet entrepreneurs. Are they looking to achieve the right goals? For example, a successful e-commerce site always look to get as close...
I would say you have a few options, message me if you want to chat about it in detail.
For my money, nothing beats good content marketing. it drives your SEO (if optimized and framed correctly), establishes your level of expertise and gives your site visitors many layers with which to interact with as well as helps ultimately with conversion (abandonment follow-ups, drip campaigns...
One way to do this is by selling products to your customers and upon sale, the customer will pay for the merchandise. Once the payment is processed, you can use this money to purchase your good and then you can ship it directly to the customer. That way, you will utilize the customers' money in...
I'm answering with the assumption that you are going to deploy this B2B rather than B2C. Developing traction before the fact for business or enterprise solutions can be tough - you can't presell them in the way that you can with a widget, you can't drive masses of consumer traffic to them to t...
Millions of dollars flowing through your platform and you can't monetize it? You can't monetize the website, but you expect to be able to monetize on mobile? Those seem like major disconnects to me. Any investor you approach would think the same thing. Are you a marketplace like Etsy? If so, se...
Statista is a good source. For example, one of their reports states that for global internet users, the largest percentage people of who have made online purchases (58 %) were in the fashion-related category. Here's a good start on all ecommerce stats for apparel. https://www.statista.com/searc...
When it comes to ecommerce, Facebook dominates as the source for social traffic and sales. In a study done by Shopify, Facebook drives nearly two-thirds of all social media visits to Shopify. An average of 85% of all orders from social media were from Facebook. Specifically for the jewelry and wa...
"Is content marketing the right direction for our ecommerce business?" Yes. It takes a lot time and work, but it can be worth every minute. It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business. Movoto wrote a great...
I have experience working at Target where we had thousands of different SKUs for the shoes and clothing department, and also handled online orders. In my experience the best platform for integrating physical retail inventory into an e-commerce platform is using Stitch Labs. Once you set up your ...