I was born a maker, and I've been an Entrepreneur for six years now (and a wannabe for much longer before that) and I think the worst advice I've got was from people who had never taken a step of the journey. People with academic (or other) credentials who advise you based on theory and complete...
That is perfectly normal and really just fine. Creating a company, growing a company and maintaining a company are three different jobs and the best fit is rarely the same person. Now that your creation has matured, it may be time for you to hand it over to someone else who will protect your in...
I'm working on a character line. We have copyrighted characters and multimedia featuring them...songs, videos, books. You know what else we have? Corporate sponsors. Are the wheels starting to turn? If you're a toy manufacturer, you get into the action figure business because you want to sell ...
People face problems – real problems they may or may not see ... problems you might help them fix. If you're not fully established yet, then you must pitch your services to people who haven't fully realized that they need you. Trouble is, people are naturally reluctant to pay for advice. And t...
Without some distillation - this is a rather enormous question - as you're essentially saying, other than choosing e-commerce and a particular category - what does one need to do to start a business? So, I'll choose to focus it down to what I always think is the most important thing to do at the...
As Seth Godin once said "If all your customers care about is price, its probably because you haven't given them anything else to care about!" Get those numbers on bad handling, shipping delays, lost packages and differentiate yourself from your competitors! Repackage what it is you do, in the wa...
Hi There - I'm a development editor and literary agent with over ten years experience in the industry. Saw your question and thought I'd chime in. You can mention the story in your book, yes, but you do need to reference Malcom Gladwell's speech or whomever said it and wherever it came from. I...
I have lost passion at least 100 times. It happens and the situation you find yourself in can make it challenging for you to care. I totally get that. If you are planning on getting out, I would try to position yourself so you have some time to regroup. If you are in a position to do so, I would...
1. Paid targeted traffic to a sales page. 2. Free giveaways of one book, hoping to get paid sales of another. 3. Podcast/radio show guest appearances discussing the book's topic. 4. Get an authority talking about your book. 5. Affiliate marketing--get one of your books included as content or ...
I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...