Suppose you're a customer buying from yourself. Why? What reasons do you find persuasive? If identical products can be purchased for a fraction of a price elsewhere ... and that "elsewhere" is more visible than you, then you'll have a difficult time. If, on the other hand, your offering is un...
Josh, I am a contract and negotiation expert. I have over 8 years of small business advising and consulting experience. A more detailed bio is easily available on all social media and this site. Let me be a lawyer and give this disclaimer *This is not legal advice, and this information does e...
You are not doing anything wrong you are actually doing all the right things. I took a look at what you are trying to build. That is where you need to do some work. 1. Books today are relatively inexpensive. So what would the cost be to rent vs buy? Rent vs buy used? 2. Why not go to the lib...
As a marketing agency, your work is designed to reach people and be publicly viewable anyway, right? So I don't see the problem. Why not share specimens that have already been shared with the world at large? Today's competitor may be tomorrow's coworker or collaborator. Perhaps your peer migh...
Really good question. You can do it via one of three ways: 1) Provisional Patent. if an implementation of their system to his new market would be patentable (i.e. using machine X to make donuts instead of jewelry), then you could file a provisional patent on the idea. Provisional patents are ver...
Finding focus is a constant struggle, especially when you're in a position that requires you to respond to other people (clients, contractors, employees). Between the outside forces that tug at our attention and the internal tendencies to procrastinate and spiral off-topic, it's very easy to feel...
Well, an obvious way to do this, if you haven't already, is to create foreign language versions of your website. Depending on what countries you want to target, making localised language versions of it will boost your traffic 200% from those areas or even more. Here's a quick guide to how you ca...
Organisationally, the resellers would have to match the potential volume. The organisation needed to support Software and Services are different that resellers of SaaS. With a target of 250k annually in volume, would only leave room for a few employees, depending on where you are in the world, so...
It’s all about ensuring the value delivered becomes mission-critical to the end-user team. Once other solutions are replaced or surpassed by the efficacy and ease of use of your platform, there are ripple effects that impact later tech evaluations and even change staffing plans over time. Once ...
1. Money. 2. Leads. 3. Education. If you're saying margin is an issue, you should skew to the side of education and lead funnel model. At the end of the day, most good partners will always go with the vendors that are going to make them the most money. You should be rewarding the most loyal with ...