Questions

You'll need to get much more specific. WHO is the audience? WHY would they want these "gadgets"? What problems are you solving, for what audience, that they will pay you to fix? Do you know what size problem warrants your involvement? Honestly, your question is so vague right now it can't cl...

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I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...

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Given the other discussion about lack of females showing up as experts, perhaps a Ladies Only category might be of interest to some. Throwing it out there #itsachickthing

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Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...

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It's weird that you wouldn't. Most performance measuring techniques like the Balanced Scorecard (which will show results for performance vs Clients, Systems, Processes… Sales, Finance, and Peer Relationships and even Leadership) are focused on results, not attendance. Yes, showing up is importan...

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The application you're describing is probably useful, and can probably be sold... but that's not the question :) The question is what it will cost you to acquire a new customer, and what you can charge that customer. Before actually BUILDING this thing, see if you can get 10 potential customers...

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Hi, I don't have a simple solution that I could suggest to you now. But I have a question for you: if you found a product, that would do that for you (a computer software, that would get all the information/updates from different websites, combine it in one place and optimize for you to absorb) w...

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Throttle the time in your business and be brutal about saying "No." Be ultra-clear on expectations with every single client. "This is how I work. At X'oclock, I am offline and no longer available. I check emails and messages at these times only: X,Y, and Z o'clock." If that doesn't work for the...

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