Others have addressed social media here. Sure, that is important, but is only one piece of the puzzle. A comprehensive --- and tested --- marketing plan is the key. As a former CMO for an international higher education student-centric nonprofit that depended on direct/integrated marketing for 80%...
Are you pursuing a for-profit or non-profit model for your school? Do you have an education background? Are you certified to run Montessori school? Initial recommendations: •Investigate the California Department of Education requirements for operating an educational institution. •Investigate th...
One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major o...
To build on what Sarah said - you can also look within channel if you have access to someone with the technical chops. Some ad groups or campaigns could be driving "worst" leads and others could be driving "best" ones. To cut off the channel is throwing the baby out with the bathwater. UTM tag...
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
Great question - I have worked on several projects relating directly to what you are describing (based on my initial understanding) including providing software interfacing for mobile/PC/TV for large-scale hardware manufacturers as well as for mobile devices connecting to sensors and translating/...
You need to be analytically strong and understand financial concepts. The basic building block is understanding time value of money, discount rates, cash flows etc. Essentially, that will be your main job, to understand a firm's value. You'll have to say more on what you know so far (educational ...
Few things to consider here, definitely would want to be looking at vesting the equity, good article on that here to get you started: http://thestartuptoolkit.com/blog/2013/02/equity-basics-vesting-cliffs-acceleration-and-exits/. I'd also be looking at a technical gun to be reviewing him from a ...
Unfortunately you have to file your taxes for every year even if you do not have any business activity as well as to comply with your state fillings and the filings for your Secretary of State. You cannot add the activity of 2 years together, there has to be a filing for every year, in this case ...
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...