Delaware's laws are friendly to the company and shareholders and predictable and familiar to investors. Costs are low. For these reasons, this is the most common state of incorporation. Unless you have a compelling other reason, this would be the most logical choice. Absent regulatory reasons, ...
I am not an attorney nor an accountant. This is not "professional advice". An S-Corp is like a pipe you run water (revenue) through for tax benefits. An LLC is a more rounded entity. If you're planning to raise money, issue stock, or sell the firm, the LLC is the better choice. My accountant ...
Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
There's a lot of options, but a form that's getting popularity recently is the SAFE (similar to a convertible note) which was popularized by its use in Y-Combinator deals. It allows you to set a valuation cap on the round for those early investors and set a discount for their early participation...
Assuming that you have a product in market and have some traction 1. What is your growth plan? 2. What is your 3, 10, 20, 30, 60 day retention numbers? 3. If you have UGC, what is the % of DAU who are creating content? 4. What is the ratio of DAU to MAU to install base? 5. What is the viral coeff...
I have experience working at Target where we had thousands of different SKUs for the shoes and clothing department, and also handled online orders. In my experience the best platform for integrating physical retail inventory into an e-commerce platform is using Stitch Labs. Once you set up your ...
When it comes to ecommerce, Facebook dominates as the source for social traffic and sales. In a study done by Shopify, Facebook drives nearly two-thirds of all social media visits to Shopify. An average of 85% of all orders from social media were from Facebook. Specifically for the jewelry and wa...