Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility. Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.
Maybe the prudent approach is to create a parallel system which includes all the newer technologies. Instead of an all or nothing transition, transfer one (or a few) functions at a time. If something goes wrong, you have a failback. If things work well, you can speed up the transition until ev...
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You would want to hinge the purchase on a key feature that gives you a competitive advantage - and that is not fully incorporated in the trial version. I have advised SAAS Product Managers and your dilemma is certainly a shared one - getting customers to pick a) paid over free/basic/trial and b...
Few suggestions: - When you say your customers like your product, how do you know that. - I would recommend asking customers specific questions that correspond to the strengths and features of your product, e.g. 'Are you concerned with your on-premise costs of HW maintenance ?' while you're addr...
It really depends on what you're building here. If you can do any part of your product manually, I would suggest doing that in the first version. The absolute fastest way is to hire a contractor to get it done, but that can be expensive. If your first prototype can't be built with a prototyping...
A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...
This isn't very unusual or creative, but really go down every path you can to connect with someone who works there. It's the best way to get your resume past the initial gatekeepers. Some ideas: - Are you connected to anyone at the Startup on LinkedIn - invite them out to coffee -Does any alum...
If your looking for financing and not wanting to give up equity you could try to get venture debt. Check out Hercules http://www.htgc.com/ and their competitors these companies can provide big loans. Be ready to provide a lot of info on your company and your financial health. Be aware these...
A high level / quick answer - write your idea out, understand what the plan is. What will your company do? How will you make money? What will be your approximate costs? The plan will change over time but have clear view. - create a corporate entity like a llc to protect yourself (check wit...