Questions

If it's just two of you then you need not worry about creating a shareholding agreement. The partnership deed is sufficient enough to cover it in a simplistic way i.e. 50:50 or whatever ratio you two chose. However, if there're going to be numerous co-founders with split of roles and responsibil...

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There's a fine line between persistence and simply being an annoyance, however I've seen some great examples of people balancing these properly. Usually this comes with the ability to be very human and personal. One way I've seen this done is with old school hand written letters. On a few occa...

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Hello Mary I was wondering about 2 terms you were using in your description. 1. fashion product 2. hipsters I think your product is not a fashion product, neither you should market it to the so called "hipster"consumer group. Why ? Hipster- your website and product does not speak to a nerdy e...

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You'll find that looking at top line revenue alone won't provide much value to you if you are asking the question "Is my advertising spend worth it?" Typically, in advertising I want to know the Lifetime Value of the customer or the Average Revenue Per User (ARPU). Then, it boils down to : If I ...

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I spent 10 years building a digital agency so I've got some experience with client acquisition. The short answer is - client work leads to more work. One way to start the pipeline going is to pick up small jobs from any number of project sites and to build from there. Chances are if I have a sm...

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Hi, I understand that it feels that it makes no sense, but you are right that it feels right in some way. I actually wrote about this, How is SaaS different from MRR? People get confused a lot about it and think they can adapt monetization strategy to the model. Please read https://medium.com/@JD...

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Here are some things you should read to start making yourself an idea about it: http://businessofsoftware.org/2011/09/from-0-100million-with-no-sales-people-the-atlassian-10-commandments-for-startups/ http://nukemanbill.blogspot.com/2008/06/how-to-sell-your-software-for-20000.html Also you sho...

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