The best way to sell anything is to find a similar product to yours (but less competitive) and find out how / where they sell theres. The truth is you'll need to make a lot of visits and calls which will mean rejection, but just know that it's a numbers game... meaning, it's all about the # of c...
Forget about sales tactics right now. Nothing quick or easy is going to help you when you just want to make money fast. 1. Be extreme 2. Live disciplined 3. Give more value than people pay for 4. Act human It doesn't matter what strategy you use when you factor in all (4) of those.
Joining a top tier consultancy will not help you become a great PM. Full-stop. Yammer has one of the best product management groups and although some of their PM's have left (since the Microsoft acquisition), they still have a great group there. Some of Yammer's best PM's started out in differ...
I have in the past developed cost-savings calculators and they can be one of the most effective tools in moving an enterprise software prospect through the sales funnel to a closed deal. So I understand why you are so keen to get a handle on these numbers. Unfortunately, you are in a bit of a ch...
I am going to begin my answer to this question not talking about writing emails at all, but rather getting at the true source of the problem. Then we'll talk text. The problem with "follow up" messages is they illuminate something is missing in your sales process. Most people fly by the seat of ...
In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"
When you do the interview you can show a mind map to show what you can do for them, printed out step by step, laminated. Just how you can achieve their business goals. If they ask to keep this print out, you tell them no this is "propriety" to my business. (PROPRIETARY 1: one that possesses, o...
Wish I'd seen this and been able to help you when you posted this 8 days ago. Guess we don't have many executive jobhunting experts available...but anyhow this will help going forward: This is your chance to stand out. Be memorable. Make them say, "We have to talk to this person!" Don't be blan...
Nichole's list is comprised of people who talk about growth marketing. Although growth marketing is a component of scaling-up, scaling a company is much more about operational issues. Everything from tech stack to culture to legal and compliance and almost always sales. On growth, there are a ...
You can't offer trials or even easily make refunds accessible via in-app purchases. What you can do is actually make manual deposits or write checks back to the users who ask for it. But the purchase behavior associated with in-app purchases really shouldn't require any promise of a refund. In...