I was just talking to one of our team members about this, since some SEO practitioners in our market had clients that ended up wiped off of Google in last December's update. He helped to go in a do a complete audit of backlinks in order to help repair some of the damage done by the other guys. Y...
I've been working with funded startups for a couple years as a content marketing consultant and my business has grown significantly year over year. Relationships are the king of generating new business in this space. It's important to become a key part of the startup community in your area and ...
Hey, I'm a conversion optimization consultant so I can offer some help here. Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion r...
Hi there. It's hard to tell from the limited information. In general - if the conversion rate is measured by purchase vs visits I would say it sounds good. Perhaps you could share a URL to your landing page? In order to maximize the conversion rates you can use A/B testing to find versions of yo...
First, this is such a cool thing you're doing for the sake of serving humanity and the greater good. Don't give up on the media outlets, though, you may be able to come up with a newsworthy angle as your own "Brand Story" develops. Stories are everywhere. I'm assuming you have social media acco...
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, ...
I love this topic and I know it all to well ;) I work with small businesses Building Brand influence to increase sales on social media but I also Market info products like yours. I would ask: Do you have a specific process that people go through? There are a few specific things I want to sugges...
Have a great story / hook. Reach out to outlets who 1) are relevant 2) write about Kickstarter campaigns regularly. Determine why you want the press, pre-launch. It should either be for social proof for your "Kickstarter As Seen In Logo Banner" or to drive any traffic to a landing page to gath...
The best way to do validation on this idea would be to acquire customers through Facebook ads (rich targeting makes you able to cohort users nicely). Then, you could manually pair people via email or through a simple text messaging exchange facilitated by Twilio. In this scenario, you could pro...
Be careful when simply wrapping things into a mobile app. This can backfire on you and you could be presented with some very harsh edge cases. PHP isn't going to be encapsulated so much as the HTML/CSS/JavaScript. So keep in mind your mobile application could likely be in a position of requiring ...