This is the Billion $ question for which there could be a Billion answers. I can share my personal experiences based on some the mistakes I made during my early startup days (post 911). First, I am concerned that you have built an enterprise software solution without a 'First Customer' or even 'F...
I have noticed a 1% conversion rate to the Buy button. This is normal and anything over 1% is icing on the cake sales. That is actually 1 out of 100 sales which we notice with some of the apps we help our clients develop as well as the ecommerce websites we build for businesses. Our highest conv...
My absolute first advice would be not to launch the app at a low price then raise it up later on. That's an absolute No No. There is no real rule to price your app. My suggestion would be to look around the app store of similar apps to get an idea of what they are priced at. Once you launched...
Way too many to list. The usual suspects include: Amazon, Westjet Airlines, Southwest Airlines, Apple etc. I'm focused on new(ish) tech companies and their approach to customer service such as: Silvercar, Airbnb, ZenPayroll, Oscar.
If you're talking about an app-store launch, then it's important to have the core mechanics of the product (from a user interaction perspective) figured out such that the majority of your users are doing the things you want them to do in order to drive continual engagement with the app. Design p...
You don't create a business plan in the traditional sense of a business plan. It's a totally inefficient and outdated way to think about how to start, run and grow an app-based business. The best way to pitch investors is with the app itself. That is to say, unless you and your team have relev...
The best defence is a strong offence. Said another way, the best companies don't spend too much time looking in the rear-view mirror, and instead focusing on the drive ahead. Most web and mobile businesses are not defensible by true I.P but rather speed of execution, great design, responsive an...
Brita's sheer size prevented them from doing anything. They're not in the business of making beautiful, sustainable water pitchers. They're in the business of making mass, plastic, functional water pitchers. They make millions more than Soma (for now) and it may not even be on their radar. Read...
GREAT QUESTION! I loved doing trade shows and with our strategies we would get 10% of all the people who attended to sign up at our stand which is unprecedented. We did this WITHOUT any need to give leaflets to people who would just walk past and forget all about you. I have taught this strat...
I guess it will really depend based on your target audience and how you can make yourself stand out. In all cases you can try with the following: 1. PR Focus on getting publicity from blogs and online media sites. This will help you a lot when it comes to user acquisition (your target is alread...