The best way is to offer early adopters a discounted rate and lock it in for life. Make it a no-brainer for them with the understanding that they are your beta group and that you will ping them from time-to-time for feedback on concept improvement.
There are a lot of tools designed to help "sketch" business ideas and business models. You need to be able to define and refine your ideas with a pencil and paper at the best. Other tools like Business Model Generation are great at sketching and documenting business model assumptions. I'm a huge ...
If you're looking for another crowdfunding platform, Indiegogo has the second best platform and user base, after Kickstarter.
I have found that the best way to create demand for a product that does not yet exist, is to capture the interest of people who experience a common pain that *does* exist. Focus less on selling the non-existent product, and focus more on clearly articulating the problem your product will solve. ...
I have had very little success allowing subcontractors to talk directly to clients. As much as it's annoying to play telephone, typically the subcontractor has less skin in the game, less communication skills, etc., and it reflects poorly on you.
I think you might find more luck with a question like, "How do I sell a dream?" or "Want to know how I can make you rich?" I am going to assume you are looking for funding, because you are trying to capitalize an idea, and that you'd rather convert someone else's money into energy and accelerati...
Like any sale, it's all about building a funnel and identifying qualified buyers. The best way to do this is to ask, who do we share a similar customer with that would like to sell what they do to our users, or that our product helps improve their product. Companies get bought when there's over...
You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
As someone who's already sold to that fashion company who makes the decision. Just go and see what product their selling, then ask the product companies vp of sales or CEO if you can get 10 minutes for advice on your business. As for intro, get advice. Ask for advice, get intro.
Connect with the CEO of 3 non-competing products that already sell to those stores and ask them for advice on the process, the people involved and things to consider. That's always the fastest way in my opinion.