Priyanka Sharma consultant on business,startups digital marketing

I am a consultant of startups and digital marketing. I am a Advisor on advertisements. I am a problem solver and if you have any kind of questions related to business I can give you the best possible answers.

Recent Answers

Hello I am priyanka Sharma.
I would help you.
1) Sunday blues don’t exist:
The Sunday night blues are a real problem for some people – they’ll even spend the whole weekend worrying about beginning work again on Monday. If Sunday blues are effecting you dramatically, it may be a sign that your job isn’t the right one for you.

2) You talk about work constantly:
If you can’t wait to tell your friends and family what’s been going on at work that day, then chances are you either hate your job, or love it. Unsatisfied workers take any chance they can to complain about their workload and colleagues, but those who enjoy their job are equally vocal about it.

3) You always go the extra mile:
Putting in a bit of extra work is no big deal if you feel passionate about your career.

4) You do things you love doing everyday:
If you’re working somewhere and the tasks you have to do don’t suit you, your personality and your skills, then it may be time to look elsewhere. Work should include things that you love doing – whether it’s problem solving or creating things.

5) You just get ‘it’:
If you feel passion for the industry and company you work in, you’re most likely on the right career path for you. People who are meant to work in a specific industry or company just get ‘it’.

6) You’re excited and a little scared:
Being on the right career path means that the future is an exciting one. Work should keep you excited and stimulated rather than bored. And remember, comfort can quickly turn to boredom.

7) You’re full of ideas:
If you’re happy and passionate about what you do, your creative juices should flow. If you feel like you’re mind is full of ideas and potential projects, then chances are you’re on the right track.

8) You feel on top of your game:
Everyone wants to go to sleep at night feeling accomplished and on top of their game. If this is how you feel every evening, you’re one of the lucky ones!

For further queries you can consult me .

Hello I am Priyanka.

To understand this you have to go in detail.

Determining the Bottom of the Scale
So now you know the most you'll pay. The next step is to figure out the least you'll pay. And that's where the market comes in. Market rates set candidates' expectations. Sometimes, the market underprices value. Truly excellent knowledge workers do ten times the work of merely good ones, but they're only paid 20 to 30 percent more.

Deciding How You'll Pay
So once you know what the job is worth and what your candidates will expect, you've got to decide how you'll pay. Will you offer a fixed salary or hourly pay? Sometimes the choice is yours, but often, there's a common perception among employees that certain positions will pay one way or the other.

Protect equity state
You’ll want to have an attorney review all your funding documents so that you understand what you actually own and what you’re sharing. While each round of investment presents a new valuation, you’ll need to ensure that there are minimal - if any - restrictions on your equity, such as vesting periods that give you less than what you might think you own.

Further queries consult me.

I am Priyanka...

First things first, take a deep breath. Okay. Now, ask yourself one question, “What are you currently spending your time on?” Be honest. If you feel like inbound is taking way too much time, you may be falling victim to one of two things.

You are spending more time thinking about your marketing than you are actually doing it. Unfortunately, this won’t help drive results or ROI.
You are focusing on the wrong activities to the results you want. This is also not good.
To be successful with inbound marketing, it’s essential to be conscious of how you are spending your time. Once you can do that, you are on your way to being a more productive inbound marketer. With such awareness of your time spent, it is easier to decide what to stop doing, what to start doing and what to continue doing.

Before we can reach inbound marketing bliss, let’s talk about the habit-breaking and habit-making that can get us there.

1. Keep Track of Time Spent on Training & Research
To understand this have to go in detail.

. Plan Ahead
If you are already setting aside time to plan ahead with your marketing, give yourself a pat on the back - this can be tough to stick to! If you are not yet scheduling planning sessions, it’s time to start. A planning session is not just designed to help you plan out your blog titles for the next 4 weeks, but also to give you an opportunity to see what has been working and what has not.

. Get Comfortable with the Imperfections
Worrying about publishing only the most perfect marketing pieces? Give yourself a break! For many marketers, aesthetic perfection in the final product of their work is almost non-negotiable. That might make this hard to hear, but seeking perfection is the top killer of being productive.

Organize Your Inbox
These days, there are many theories about improving email and inbox productivity. No matter what methodology you believe, what's most important is that your inbox works for you, but does not dictate your day. Grouping content together by type, and even going so far as to setup filters, can alleviate the crippling feeling of a growing inbox and way too much content to feasibly read in one day. This also allows you to find your content when you have the time to digest it, not necessarily the second it appears in your inbox.

For further queries you can consult me.

Hello I am Priyanka..
For understanding this you have to go in detail.

This guide can be useful and help you to build and launch an e-commerce website:

1. The Idea

The internet is flush with what seemed like great ideas but were not properly vetted and thus failed. You need to know your target audience well and the study supply and demand in this area.

2. Co-thinkers/co-founders

You can omit this step if you already have a team or if you decided to build everything on your own. But if you do need a partner—choose very carefully. This person should be really involved and share your point of view on the core issues. If you need technical cofounder, try these services , or try using Campus On Fire .

3. Detailed business plan.

A well done business plan includes:

General information: description of the business, market description, main competitors description

Sales and marketing plan: promotion, advertising, distribution, pricing

Operating plan

Timetable and action plan

Summary: brief summary on the project, financing required

Financial plan, including cash-flow budget.

4. Tech team

Campus On Fire is your best choice because building marketplaces is what they do and they give you the option of continuing with them once it is built or passing it on to your team. Either way you get to keep the IP which means you can go get funding and have a meaningful exit strategy.

We compared the prices of different options here

5. Wireframe

This can make or break you. If you don't get it right from the start, you will be plagued with costly work arounds, rebuilds, and the like.

A. You must know your market and how you see the user experience being must be clear.

B. Then you need to work with a pro info architect who specializes in marketplace development.

The wireframe serves as your requirements doc. NOW is the time to nail down the details. It is a lot easier to erase a line on a blue print of a skyscraper before it is built than it is to move the building 1" to the left after it's built. Do your moving now before the programming starts. Trust me on this one.

Use Campus On Fire . They will ask you all the questions you did not know you did not know—but need to.

6. Funding

. While filling out the profile is no small task, you realize in the doing of it that what they ask is, in fact, important you have lined up before asking for money. Once you have done that you can leverage your answers to go to other funders.

7. Development phase

If you go with Campus On Fire you are looking at a 2–3 month development phase which is pretty much unheard of in this space. If you go with another development team, allot about 8–12 months for development.

8. The Launch

After you have tested and QA'd the site and are confident that it is ready for prime time, it's time to leave the development site and it live.

9. User acquisition

And you thought building the e-commerce website was the hard part. ;) While now is the time to acquire the users, you want to start planning for this during the first phases of development so that you can hit the ground running on launch day.

10. Success!

It's a process more than a destination. You want to watch user behavior, listen to their feedback—both those who love it but especially those who don't and look for opportunities to iterate and make it the best damn website in the space!

For more details you can consult me.

Hello I am Priyanka..
To know about this have to go in detail.

Here is a quick list of some of our top tips for setting OKRs at Buffer:

Objectives are to be ambitious and should feel slightly uncomfortable.
Key results are measurable; they must have a number.
Ideally, you’ll only achieve 70% of your OKRs.
Getting 100% means your OKRs aren’t ambitious enough.
Low grades aren’t to be punished.
Be careful not to set too many. Generally, a maximum of five objectives with a max of five key results each is enough.
And probably our biggest learning with OKRs: They can (and should) change during the quarter. Especially at a SaaS startup, things happen fast, we learn fast, and the objectives we set may not be the right ones in a few weeks’ time.

Our marketing OKRs for quarter two (April through June) included five different objectives that we were excited to take on, each with three to five key results attached. Here’s one OKR for what we hoped to do on Medium last quarter:

Buffer's list of OKRs.

Setting them is really fun. It is a chance to dream big, reflect on where you’re at and where you want to go, and brainstorm how to get there.

Also quite fun? Tracking them! I’ve found a lot of joy in of the system we use for our marketing OKRs.
Initial Setup
The basic layout is organized like this:

Each Objective is summarized in a list title
Each Key Result gets its own card under its Objective list
Each card has a rich description of the OKR details
Labels show the status of the Key Result

One of the best ways we’ve found to track progress on Key Results is to use checklists. These make great sense for the results we’ve set to “achieve x number of things” like blog posts, experiments, and the like.

The basics work like this:

Set a goal, based on a time period;
Determine how much daily progress you need to make in order to reach the goal;
Chart this progress on a line graph;
Track your daily progress; and,
Add this progress to the line graph, too.

For further details on the topic you can consult with me.

Hello I am Priyanka.
To know about this topic you have to go in detail and I will help you in this.

Bleacher Report has created an industry-leading game plan with its decision to focus on social media, going where the audience is to increase engagement.

Lee Walker, Global Managing Editor of Bleacher Report, discussed the idea of “giving audience the best experience”, through the creation of “hugely shareable content across social media at a rapid speed.”

Home pages are dead. Lee Walker notes that people stopped visiting the home pages of sites, and as the habit is lost, “all you have left is the brand.”

Go where the audience is. Bleacher Report wanted to grow as a brand and that’s why it decided that it should invest in social-first content. It invested in creative resources, going “all in on all platforms, to where the audience is.”

Lee Walker believes that “if you’re creating great content, people will share it” and that’s how Bleacher Report saw a growth to all the social platforms:

+213% growth in Facebook
+633% growth in Instagram
+351% growth in Twitter
+5585% growth in Vine
The success lies on “treating each platform on its own merits,” as “each platform has a different message.”

Their Facebook page for example is focusing on native clips and highly shareable content, while “there’s no need to fight the algorithm changes, work with them.”

Their Instagram feed has seen a huge engagement, with Lee Walker adding that they are “confident of telling interesting stories” with the audience appreciating it.

Change the narrative. Snapchat is another platform that Bleacher Report is working on, aiming to “put stories that transcend and change the narrative through the currency that young people are using.”

The rise of video content. Video content has skyrocketed lately and Bleacher Report has focused on native videos on Facebook and Instagram, creating content that people want to share.

Define your actual competition. According to Lee Walker, the actual competition is “time, attention, and eyeballs” and that’s what you should beat with your work.

Create consumable content. Bleacher Report noticed that there is a growing female audience on their Snapchat channel, which justified their strategy of not“producing content that is male-focused, only very consumable.”

Aim for fun, good, creative content. “Sport will always be great for sharing” but this doesn’t mean that you shouldn’t be consistent with “fun, good, and creative content.” This is the best way to find the fans and the revenue to keep your brand going.

For further details on the topic you can consult me.

Hello I am Priyanka.

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I am Priyanka.

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren't going to give them a second glance. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers' minds.

Use the Environment to Your Advantage
These creative environmental ads are SO COOL. Not only are they better than boring billboards, they make an ordinary space into something funny or interesting for advertising purposes. I personally feel like these creative ads came straight from the brain of a five-year-old.

The SWOT analysis of the product and the company
Before analyzing how to create an advertisement that converts into great results, you should start by performing a thorough analysis of the strengths, weaknesses, opportunities, and threats for both, the company and the product that is to be advertised.

For further details on the topic you can consult me. we

Hi I am Priyanka.

Lightspeed Venture Partners
Go to the profile of Alex Taussig
Alex Taussig
Partner at Lightspeed. Focused on tech+pop culture. Current: Daily Harvest, Vector, Zola. Past: thredUP, Jaunt, RentJuice/$Z, $TWOU, $CBLK, $IMPR, Vertica/$HPQ.
Feb 21, 2017

VC has a lot in common with investigative journalism. Less paper though. (Source: “Spotlight” Movie.)
How to land an Associate job in VC
Associate jobs in venture capital are rare. I was fortunate enough to land one of these roles 8 years ago and learned a ton by starting out on this path.

Around this time of year, I receive a couple emails each week asking for advice on breaking into VC. Here’s some boilerplate guidance to get you started on your search.

Do you even want this job?
VC is a peculiar beast. It shares little with product management, engineering, finance, or other previous jobs you may be coming from.

Investigative journalism is more similar to VC than these other professions. You develop a nose for something interesting and unknown. You chase down a lead, putting your foot in the door when it’s often not welcome. You scrounge around for data to inform your thesis. You compile your analysis and have conviction to publish (or in this case, invest).

Investigative journalism requires resourcefulness, rigorous analysis, and a strong sense of purpose. It also requires a thick skin. You will be told by more “experienced” people that you’re wrong, or that you’re wasting your time. It will take years to develop your “gut” instincts, so you need lots of patience in the meantime. And you’ll make plenty of mistakes. The payoff is huge and well worth the journey, but the journey itself can be arduous.

Is that the kind of job you want? Would you prefer it over working with your product team, writing code, or building and presenting financial models? If so, then you might enjoy being an Associate.

Find your superpower.
No single job adequately prepares you for VC. The best VCs do not share a single background. While the industry is less diverse than it should be, diversity seems to be increasing. Our belief is that diverse firms will outperform over time.

Instead of focusing on past job skills or education, focus on your “superpower.” It will likely fall into one of these three dimensions:

Access to a proprietary network for deal flow,
Unusually deep understanding of a trend or sector, or
Some ineffable reason why entrepreneurs enjoy spending time with you.
Ideally, you have more than one of these superpowers, but even one will do if it’s sufficiently strong.

For example, you may have been an early employee at a successful company and know all the engineers who will likely do their own startup. Or, you may have studied and blogged about a particular sector for years and have deep insight into future trends. Or, you may be excellent at throwing dinner parties that founders want to attend.

Whatever your superpower is, figure it out and position yourself around it.

Build a firm list. Get intro’s from portfolio company CEO’s.
Lists of top VC firms are not hard to come by. CBInsights did one last year. Only 19 firms have more than one partner listed. While the list is certainly not definitive, it illustrates that there are few top firms, and hence fewer opportunities for you to find good fit. You should prioritize those firms where your superpower uniquely fills in a hole on their team, or in the sectors they’ve invested in.

Once you have your list, you should request intro’s from founders who have received investment from those firms. Getting the intro is an acid test for your ability to network your way to founders. Plus, an introduction request from a portfolio company CEO is never ignored.

Remember: your only goal at this point is to get the meeting. You don’t need to “close the deal” just yet.

A few other tips here:

Reach out to senior partners. They will have more visibility into the hiring needs of the firm.
Reach out to partners who share something with you — an interest, an college or hometown, a publicly stated opinion, etc. Start with a common ground to build rapport.
Deeply research the portfolio. Have strong opinions about deals the firm has done, both positive and negative.
Don’t worry if the firm has an open rec or not. If they don’t have one now, they may in the near future.
Create a sense of urgency.

For further queries you can consult me.

Hi I am Priyanka.
Freelancer and Upwork (formerly oDesk) are freelancing sites that facilitate and streamline the process of hiring virtual (or remote workers).

Each of these sites have their own approach, but in essence, all of these companies allow you to do more or less the same thing.

You can post a job description, have people bid on the work, negotiate on price, and look at previous ratings and work history before settling on either a contract rate, or a pay-per hour agreement.

Generally, money is escrowed (or held) by each of the websites and they release the payment to the worker when the work is complete (skimming a neat profit at the same time – typically 10-15% of money that changes hands.

For further queries please contact me.

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