We've successfully bootstrapped a technology focused subscription / SaaS site to have 10,000+ paying members. We did it without any marketing specialist but not having one obviously hinders our growth potential. We want to hire a full time online marketing lead / expert but have no idea where to start. Are there specialist job boards or better places to look?
The first place to start is to get out there and meet people especially at local business association group meetings. Any place where people are networking is a great way to find someone for the team. Use the resources you already have like checking your college or university alumni association. Of course you could put out an ad on one of the online job boards, but your best opportunity will be to find someone who knows someone so that you can get a strong recommendation. There's always the obvious resources such as LinkedIn, but you'd be better off networking with people that you know to find the exact person that you need.
First, congratulations on your success!
When I work with clients who are looking to bringing a new team member, we begin with a clear identification of the corporate mission, the position role, and its responsibilities. Only when you have clarified your corporate culture and the role this individual will play in that culture can you find a good fit with both the personality type and the skill set you require. Then you can either reach out to your existing team with the full description - you never know who your team knows - post the position on your web site (and even to your list - you never know who your clients know), or bring in a retained search firm to find exactly the right fit for you and your company.
On the other hand, are you sure you need a full time employee? Often an outsourced marketing company or agency can bring far broader and deeper expertise to the table than a single employee, at the same or lower cost to you. Just a thought.
If you'd like help in clarifying your description or have any follow-up questions, I'm happy to help.
I would advise hiring a reputable freelancer or marketing agency on a website like Elance or Odesk during the start and track their results in the first 4 weeks. They are generally more reasonable than full-time employees as well. Additionally these 'test' 4 weeks will also be a great experience as you'll be able to see what type of marketing strategies are working for your business and which ones aren't which will help when you either continue with their contract in the next month or hire a full time employee in the next month.
Therefore you can even tell your employee later on about the strategies that you used initially and those which worked so that he/she can start working on improving and managing those specific marketing strategies.
Hope this helps!
Indeed.com is a great resource. Not only can you post jobs, but you can also search resumes. Indeed.com is a employment-related meta-search engine for job listings, and is currently available in over 50 countries and 28 languages. In 2010, Indeed surpassed Monster.com to become the most visited job site in the United States. Also, Indeed.com is one of the most trafficked employment websites in the United States as ranked by Alexa. As of March 2014, Indeed reaches over 140 million unique visitors every month. Indeed.com aggregates job listings from thousands of websites, including job boards, staffing firms, associations, and company career pages. So you can either post a job, or just use keywords to search other people near your zip code.
Also, you can use LinkedIn.com to search for candidates using 'key words' to search their background. LinkedIN.com is a business-oriented social networking service. As of June 2013, LinkedIn reports more than 259 million users in more than 200 countries. As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally. You can post a job on LinkedIn, or search for candidates.
If you need additional help, let me know!
I'm a big believer in leveraging your connections though. The best hires I've made came from referrals. Check LinkedIn for connections and introductions or use Clarity to call connected folks and pick their brain!