Business Strategy Needed!

I'm interested in a consulting session if you can help me out with my home decor business. This is my FB page: We make home decor out of horseshoes, and our target audience is people who love horses. This is my Etsy Store where we sell all the decor: I'm working on getting this website built: So we can use Facebook's retargeting and send ads to people who have looked at our items. We just created our store and FB page about a month ago and we're already making 1-2 sales/week. The goal is to make 1 sale a day by August 19. Currently our strategy has been to: 1. Get FB fans using FB ads 2. Send traffic to our items by posting them on our FB page, and to FB groups that we are part of. The next step of the plan is to get my website created and all the visitors pixeled. Then remarket to people who have visited our website. I also want to create an opt-in page where we give away weekly coupons, special deals and such to capture leads. Am I on the right track? If you have any suggestions on how to improve our game plan I would love to talk.


Before you go around announcing your brand name, PLEASE go register the corresponding domain name,, which I see remains available for $10 or so. You can probably find a coupon online to buy it for a dollar.

Otherwise you're a sitting duck, and it's only a matter of time before someone grabs that domain and attempts to sell it to you at some inflated price.

Answered 9 years ago

Awesome - looks like you have the ball rolling very nicely & most definitely on the right track

For your own online shop I light suggest shopify as a good solution that takes care of the technology part while you can focus on what you do best.

I would also broaden your potential client base as there will be a lot of people who like things a little different but who don't necessarily love horses

This is a great tool to help drill down a little further to help your ad targeting and really define your perfect customer.
Use the "interests" on left hand side with one interest. and then look at the "likes" tab across the top.
This will give you a list of related pages that you can use to help target.

Final point - aim higher..

You have a really interesting product
One of the awesome things about Facebook ads is you can pop your advert right in front of people who like these things who are known "buyers" of cool things.

You could aim to hit your sales targets in 30 days with the right promotional strategy....

Good luck

Answered 9 years ago

There are multiple channels through which you can drive traffic to your website. Facebook & Etsy are only a couple, but customer today frequent a lot more web destinations.

Additionally, as you begin developing your website I would be happy to advise you on suitable platforms, required capabilities for the website - payments, customer support, CRM, marketing & analytics to start with. Feel free to reach out.

I would take care of the domain name first as some of them already suggested. Cheers

Answered 9 years ago

Check out

And their Shark Tank appearance starting around 18:20:

The Shark Tank discussion will surprise you and show you what I'm leading you towards for a marketing strategy. How they interact with their customers is how you could be interacting with yours.

And though they are far ahead of most of us for consumer goods sales, check out their target investment for their new website. Your jaw will probably drop.

When I saw the episode, my reaction was, "Ho hum"--right up to the moment she shared her sales total.

Observe how their new website works. Wait to see the popup. Sign up so you can see how they market to their list. Copy what you learn from their expensive experience.

Answered 9 years ago

I can help you. If you're on a budget email me at I or use code Unthink for a free call. :)

Enjoy your weekend.

Answered 9 years ago

Yes, the first thing is to get your own domain name and possibly setup an e-commerce site.

Answered 9 years ago

Well, if a company wants to stay competitive in the industry, it must create and execute a strategy that is good and sound. For example, companies like Amazon have been successful for years because their strategy is tightly tied to their vision. Amazon is known as the most customer-centric company in the world. It is important to ensure that your strategy aligns with your company’s objectives, the type of business that your organization does and is known to do and the environment in which you plan to thrive. Clearly diagnose the risks and challenges anticipated in pursuing this opportunity and come up with the mitigation plan to address them. The company has since been well-known for its brand and quality. Along with its computers, people buy Apple's other products too, like the iPhone, iPad, etc., even though they might be more expensive than the alternatives. Choose a market that is either not served or underserved with little or no competition and be the first one there.

This way, you capture the market share, build your brand, and position your company well in that marketplace, making it harder for any new entrants. Offer unique features and high-quality customer service. For example, Walmart always tries to sell its products at a much lower price, increasing its sales through a large customer base and generating higher profits. Sometimes, it might be cheaper to buy part of the products or solutions that are already available or outsource to a third-party vendor to save some cost of producing your goods/services and getting them out in the market.

Use unique insights gained from successes and failures to learn from your experience and improve your future. Additionally, prepare a separate plan to share with your external stakeholders, like investors, partners, suppliers, industry analysts and your customers. Let them know what you are doing, why you are doing it and how it affects the company’s forecast in generating revenues and impacting shareholders' value. Develop and execute a solid, competitive strategy to make profits that generate above-average returns.
Besides if you do have any questions give me a call:

Answered 3 years ago

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