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It really depends on what you're looking to offer, but generally you should allow people to try before they buy, encourage and help them while they try it out and then ask for the business.

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There is no exact formula but just some quick thoughts you might find useful. I would consider sharing a list of a questions with the expert ahead of the meeting (like an agenda) so they know and can think ahead of time of what their responses might be. Also, point out things like wanting to be...

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In my experience with the platform in your demographic (we sold apparel to men and women ages 18-25), we see a great deal of traffic converting through the use of great imagery. We saw an average conversion rate that was 10-15% greater than our Google campaigns or our media buys on various websit...

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You shall follow the steps given below to be an expert in ads on Facebook: 1. You shall have a good understanding of your business niche. 2. Start making ad campaigns that are unique and different from other companies' campaign so that you stand out from others. 3. Try to make creative ads that...

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AdsML http://www.adsml.org could be relevant. Their website looks like there's nobody home but the xml tech behind it would still be valid, however and is described on the site. As CEO of an online advertising software company, we contributed expertise, defining concepts and working out methods ...

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Hi, there are a few different possibilities I’d look into, based on this limited information: First, I’d double check that you set up the ad campaign so that you’re paying by CPC (and not CPM), and that you’re looking at website clicks specifically and not clicks overall (the latter includes, li...

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I bumped into similar problem a few months ago with a Shopify store, where sales reported were inflated. My suggestion is to start by installing "Pixel Helper" Chrome extension, then run the extension on your website (your www.XXX.com page, not on your Kajabi account). Usually this Pixel Helper e...

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Facebook ads are heavily influenced by your 'keywords'. For every ad you identify and carefully implement key words and and also pinpoint where (as in geographical location) you're targeting.

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Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact matc...

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Hi there. It's hard to tell from the limited information. In general - if the conversion rate is measured by purchase vs visits I would say it sounds good. Perhaps you could share a URL to your landing page? In order to maximize the conversion rates you can use A/B testing to find versions of yo...

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