Without any more details only very general advice can be offered. But that general advice would be to build an 'MVP' (minimal viable product) and start testing it. Test it with yourself, then friends, then family, then strangers, then more strangers etc. You'll be making changes to it along the ...
You can operate your business as a business unit under the corporation through a DBA. There is nothing stopping you from doing that. You might want to check your insurance policy to make sure you are covered but there are no business form issues that I'm aware of that would stop you from doing th...
The answer lies in creating an aspirational culture, or a culture of opportunity. Organizations owe their employees pathways for recognition and upward mobility, with inbuilt mechanisms for mentorship and skill augmentation. In a sense, organizations promote their brand to a customer and employee...
One under mentioned resource you could take advantage of is PPV. You can pay per views, pennies on the dollar. The people viewing the ads are perfectly targeted people for your offer... because you can choose which sites you "Pop up" on. I have helped countless people well under the 10K budget t...
It can be as simple or as complicated as you need it to be. For my first startup we have a few board members, compensation was .5 to 1% equity for monthly meetings vested at 1 year. They are advisors and as such you should ask them what they expect from you, you from them and provide a framewor...
Much like negotiating a salary or company valuation, your objective is not necessarily to assign the perfect value. Your objective is to add a highly motivated partner to your business, feel great about it, and get to work on the important stuff. You want to mitigate the possibility for resen...
It's never too early to bring in experienced people. At an early stage company you're operating with limited resources and you can't afford to waste time making other people's mistakes again. Bring in experienced people as soon as possible. If you think you can't afford them, try to find peopl...
As someone who has built TAM models for various industries - I can attest this isn;t always easy. Many analyst firms (former analyst here) typically do some surveys and research among public company revenue reports for the year and then do some pixie dust extrapolating. The hard thing about a ma...
I'm not sure if this is how you imagine this world to work, but at least according to the order you wrote it "raising funds" was first. In reality it should actually be one of your final steps of the stage you are at right now. It may even come after a year or two! So you have this great app i...
A good advisor can help a startup in various ways. Here I describe what I do: I work quite a bit with pre-angel/pre-seed/pre-accelerator US-based tech startups (or sometimes even executives/scientists/technologists in corporate jobs toying with a startup idea that they'd consider leaving their ...