You have four jobs to do. 1. Attract/identify leads. 2. Qualify those leads. 3. Convert the qualified leads. and 4. Fulfill the orders. Do you have a system for each of these? 4. can lead into 1. with referrals. You want as pre-qualified a lead as you can get. Qualifying is filtering. I...
You don't. But you can definitely build the product. This is a crowded market where reputation is of critical importance. It is much easier to get a large sponsor to revenue share and handle distribution and marketing. Most of the insurance companies would be a good target for annuity products b...
What a great question! You are on the right track. First, lets define Avatar as "An icon or figure representing a particular person." In business application, an avatar is a representation of your ideal client/customer. A business may have multiple avatars representing several target demographics...
first, please put a bit more effort into your question, it's barely comprehensible. regarding your employee: talk to him, find out what level of ownership and what risk profile tickles his fancy. leave room for increases in the future. open communication + transparency --> make sure everyone's on...
We share a similar challenge -- visual for you, verbal for me. In my case, this often means convincing folks that cutting corners on their branded domain name or written content carries hidden costs. They often see spending more than the bare minimum on their online identity as waste. It's eas...
I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...
One approach to consider is seeing if you can find a specific project type that you can replicate with many like clients. It's harder to sell 'web design' than a very specific 'great website for homeowners wanting to sell for-sale-by-owner', for example. One of the keys to profitable scale i...
Sure this is easy. You'll require a massive amount of cash. If you have to ask "how much cash", then you won't explore AI. Once you've determined your AI tech, then you'll go through a multi-year process of Knowledge Acquisition, where you extract knowledge of your entire manual process from ev...
When I was starting out freelancing, I was also starting in a new city without much of a network at all. I built my network by looking at local meetups, conferences, mixers, and pretty much anything else I could find where people would show up who were either A) doing the kind of work I do, or ...
It sounds like you just have a simple sales issue, and thankfully a high quality product :) The solution is simple, and you seem to have realized it already: you need to reduce the friction in your location for getting customers into your "front door" and providing them with (what I'm assuming)...