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It's far less important than it used to be, because so many social media businesses are much more reliant on their apps than their desktop websites these days. Instagram launched (and grew fast) with the domain instagr.am, for instance.

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From a SEO perspective the domain shouldn't really make any difference - or at least not a major one. As Google often emphasizes they try to rank by relevance for the user. There's one main exception, which would be ccTLDs (country level domains). And while .CO is a ccTLD, it's considered a gener...

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A ".com" is a much better long term solution because Google and people generally recognize that as more authoritative/ trustworthy. The best way to change a ".co" over to a ".com", is by creating a "301 redirect" for EACH PAGE and keep everything else the exact same until Google indexes the new v...

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First thing to do is to research other crowdfunding sites other than the big two as neither was really meant to raise funds for startup businesses. I would suggest something in the nature of www.crowdfunder.com or www.seedinvest.com might better suit your needs.

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I'd argue that adding "app" to your domain name *strengthens* your brand by making it more transparent and honest. It's accepted practice; see, for example, bufferapp.com and umergencyapp.com. "Try__.com," on the other hand, is less advisable: it sounds tentative and uncertain. For other URL o...

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You'll get more individual attention with a single person, but unless you're paying a full-time salary, you won't be that person's only client. CRO work can be billed hourly or by project. For someone really good, you can expect to pay $100-150/hr, probably. Look for stats. Not all campaigns a...

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Hi, I work for a FinTech saas company and we A/B all over our website. Not sure if you have done this already, but do you have a clearly defined ideal customer (buyer persona)? I mean a vivid picture of what your ideal client is like? where they are located (if that's relevant), their buying pat...

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That one question entails several separate answers. .TRAVEL is little used and practically unknown to the general public, even though it has been around for 7 or 8 years. Partly that's because the .TRAVEL registry mandates a special application process that confines use of the extension to part...

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If you like it, go for it. Blogging takes a lot of energy and commitment, so go with a name that resonates with you first and foremost - you want it to be a place you really enjoy writing. That said, it can be helpful to 'brand' something in a way that's easy to remember - easy to spell, easy to ...

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I'm not a .COM purist. In fact I own quite a few .ME domains and have sold half a dozen of them or so. However, building a business or brand on a non-.COM extension like .ME requires some additional analysis. It's impossible to advise you on which name / domain to choose in the absence of the ...

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