If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, d...
I'd strongly advise splitting into 2 brands with separate websites and names. Both can advertise and link to one another; so you'd be losing none of the benefit of cross-promotion. Obviously, you're offering 2 services that barely overlap. Installing stadium bleachers is very different from pr...
The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, co...
I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can as...
I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...
I have worked with a client with a similar issue. Their competitor was bidding on the brand name of my client. You will have to donate some Adwords spent and create “branded campaign” where you focus on bidding on your client’s business name. Your client should have a high quality score for their...
I am not a lawyer or an attorney and this is not "professional advice." Hire an accountant who is familiar with licensing. Stay away from the franchising route if you can: it's expensive, the lawyers are expensive, and you are open to attack from inside and out (franchisees and customers). I w...
Just be frank and flexible. Say: 1. We don't have that stuff. As a startup with customers that love customized solutions, we've tried to be nimble. 2. But I can see that your organization needs a streamlined process. We can deliver. 3. This stuff isn't for us internally. But show us s...
If you'd like to talk to a professional namer, there are several of us on Clarity.fm. However, we generally charge for brainstorming, research, and consultation. Typically, a full service naming initiative takes days or weeks rather than minutes. That said, I have found Clarity.fm calls do pro...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...