Even more so in a global economy. Both skill-sets are required in varying percentages, depending on what's going on in the business. Effective leadership is about inspiring and instilling confidence and "followership" in your staff, and demonstrating strength of character, conviction, and stabili...
If your product is truly better undercutting the undercutter is a good temporary marketing strategy. Just make sure your business can afford to do so. Their business model might allow them to simply charge less because of efficiency factors that you might have. Or your prices might simply be a ...
Read the book "Blue Ocean Strategy" - helps you find latent customer needs, bigger competitors might not address
Looking quickly at your website, I would bounce quickly. Here's why: The jobs posted look like things I'd find on Fiver or other low-quality, "micro-task" service marketplaces. In other words, your landing page doesn't deliver on the brand promise inherent in your name. I'd take a totally dif...
This is a great question, and my best Googling / Amazon-searching efforts aren't turning up much. Maybe time to write that book :) After considering this one for a bit, I can also imagine why this would be a tough book to write. With browser technology iterating relatively quickly, and with new ...
QRs are simple links, typically URLs. To perform any kind of interaction with a 3rd-party system, you need to understand what parameters this system can take as part of a URL and see if it performs the expected use case well. My suggestion is that if you can generate the right use case by typing ...
Hello! What you are asking after, is an age old business challenge; One that can be addressed, utilizing the modern tools of social media, to help stake your product and service position. The competition are doing what they are supposed to do; They are selling the ‘sizzle’ not the steak; by ...
In the past 4 years of marketing successful crowdfunding campaigns on both Kickstarter and Indiegogo, we've consistently seen drops in consumer traffic to these sites during the holiday months, as potential backers are purchasing products for the holidays that they can gift, not necessarily backi...
Hey, 1. If your product/software requires above 50 hours of programming then you don't need to worry about anyone 'stealing' your idea. This rarely happens. 2. Ideas are a dime a dozen. The difficult part is the execution (and marketing). 3. If your product/service can be created in a number o...
From a web presence / marketing perspective, it'll take you a while to be a true competitor. That's not to say that you can't make some strong headway, just don't think that you'll get top search engine rankings for the most highly competitive phrases within the first year or two. However, with...