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The core challenge with all marketplace businesses is that you must develop both sides of the market simultaneously. I've been through this with several of our own brands (Fundable, Clarity) - and while they presented additional unique challenges - the core is brining both the supply and deman...

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I personally use Sprout Social and manage 56 different brands from a single interface. It not only allows we do outward posting across all the major platforms with advanced scheduling, I can also get very detailed insights into the engagements of my post and all the essential demographics as to ...

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Start by calling SEO resellers. Ask them if they experience any challenges sharing reports with their clients. If they do, dig into what the problems are. Does your solution meet what they need? If so, tell them you are creating a solution they'd like and ask them if they want to buy it. Then you...

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I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.

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In my experience there are a few things that you want to focus on with KPIs, prior to technology - if you have not already. 1. Validate that the calculations are consistent throughout the organization, regions etc. 2. Validate that the selected KPIs are truly indicators that will help drive succe...

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