ughh this is a big hairy question for many businesses and from past experience consulting, it's going entirely succeed/fail based on your specific business & it's existing operational behavior / employees comfort level in adopting new tools. Integrating across existing software/tools is always th...
I would start with google analytics. If you configure it correctly you can get quite far down the line for free. Once you start seeing revenue and need more detail you can move over to one of the more premium or paid for systems.
It's unlikely I'm part of your target demographic for this question. But you've given me the opportunity to vent; therefore vent I shall! Gripe 1: Yesterday I spent hours writing a parser that takes a raw-text output from Bob's database and chops it up appropriately for insert into Bill's databa...
It's isn't just you. Adobe reported that "over $21.8 billion in global ad revenues have been blocked/lost so far in 2015." largely thanks to mass adoption with the AdBlocking software :) 21 million users in 2009, to 198 million active global users as of June 2014-likely overtaking the other comp...
I think this is a great thing. As with any industry, sometimes something major needs to happen to weed out the riff-raff. Keywords should not be the focus, and for real agencies they haven't been for a while now. While SEOs used to promote 'more traffic to your website', what they really should h...
First, you need to make sure you have the conversion funnel set up properly. Enter the urls for all of the checkout steps (cart, login/register, checkout page, etc) and then look at the conversion funnel. This will help you to see if there are any bottlenecks or major problems causing a huge po...
You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost. In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build...
Qualifications on the answer: Created the first website to be ever commercially licensed by a ministry of education for in-school use (Brainium 1996). Was a VC associate at a 500,000,000 firm called Knowledge Universe focused on all things education-related that intersected with technology. Shor...
I've found talented data scientists in several other countries who do just as good as ones I've worked with in Silicon Valley. It is not a position one can automate away, of course - one needs to know more about the type of data that needs grooming and what types of skills best fit it (DSP vs ana...
It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your ...