There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
Several follow up questions: 1. Do you have any sort of employment agreement now? 2. Did you disclose early on that you were working on this side project? 3. What state are you in? 4. Have you taken steps to protect the proprietary info to date--such as using an NDA? 5. Does anyone else within th...
I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have cond...
Although I understand Portuguese, I won't attempt to write it. Here is my answer in English: So you have an Arch. & Engineering firm that just opened. First you need the basics: 1. Business Cards (my team can do design for you) 2. Nice booklets (magazine style) presentations, also called “sa...
Focus on your USP. If you can figure out your USP (why would anybody pick you over other coaches) the battle is almost one. This USP will also energize you and help you to move forward in your sales and marketing of your coaching. Best of Luck, Mike