I think there are two parts to your question: A) List Building B) Engagement of your list once built On the list building side, I would suggest you develop a strong content marketing strategy. With a B2B audience, there are really great affordable solutions like HubSpot that can give you the to...
Have you thought about suggesting existing Customer Relationship Management (CRM) platforms? While they all have learning curves to tackle, they will still surely be time savers compared to starting from scratch. I'm a big fan of Infusionsoft and a Certified Partner but if a robust solution lik...
I use the FB Login App to collect FB Verified leads thru an App on my Fan Page. See this video which explains http://youtu.be/5tjVNf9H_Uk. I have mainly offered a free software trial - 7 day ecourse, or registrations for live hangout events which I also host on my Fan Page. It has been very ...
I can't say what is 'best' but can suggest Criteo as a reputable specialist in this area.
There are a few common problems when it comes to email marketing: -Spam (annoying customers) -Not opening your email if your subject line is not interesting enough -Oversaturation (receiving too many irrelevant emails)
It depends on the source of the leads for the B2C. It is a very personal experience and also depends on the relationship level you have with the clients. I have clients who are very successful with a more moderate approach. We have worked out a pattern where they contact them within 5-7 business ...
I'm a developer at Clarity and was involved in the development of this feature. This specific feature was developed in house. We keep event logs around for a log of things and this feature is built on top of that. When you visit a certain page showing interest in an expert, we'll schedule a job ...
I would seriously consider launching a blog and posting content of the same type to the blog, in abundance. Then add a popup box to the blog to collect email addresses. Post daily blog posts about topics related to your blog and your newsletter. If you do this consistently, over time, you will bu...
There are several ways to leverage an existing email list to get more email addresses and/or customers. First, I'd make sure that your emails to these folks are optimized for sharing. Include a call-to-action at the bottom to share the content/product/offer with their friends by posting to socia...
It's a pretty broad question (cold calling for what?) - but in general, avoid it if you can.