Can the model be franchised? Are your margins large enough such that a franchisee will be able to make a profit AND pay your franchise fees? If you go down the franchise route, you will be changing the nature of your business from being a gym operator to being a franchisor, or seller of business ...
Check out a site called SweetProcess to help you build out systems. And also read a book called the E-Myth Revisited to learn the mindset for building them all out. Version 1.0 should be good. 1 year later you'll do a big update to it based on Franchisee feedback for V 2.0
I own and operate several brick and mortar shops (health related) and have had good success with online strategies. By good success I mean that nearly 50% of my client base finds my business via online search. While I am certainly happy to share my strategies with you - I'd strongly suggest you...