1% if it is a cold contact 10% it is Warm contact 20% if it is a thank you note.
Yes, it is possible for someone to run Facebook ads alongside a direct mail campaign for real estate. In fact, many real estate professionals use a combination of online and offline marketing strategies to reach potential buyers and sellers. By using both digital advertising on platforms like Fac...
1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...
I'd love to chat more about your products or services you need follow up emails written for. I've had great success building automated follow up email funnels that turn browsers into buyers. Lets connect!
Not sure there is a definitive, one-size-fits-all answer, but I can give you my experience. I've had much better success with multiple touch points than the single blast. I would specifically target folks who opened, but didn't click the first email, and send them a second email with a modified...
The typical consultant answer is 'test it' but there are some good places to start. People generally start checking email when they show up to work (yes that includes personal). Sending around 8:30AM will give you a good shot of being at the top of their inbox then. Another good time is before ...
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These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...
It always starts with the list. You mention 'non opt-in' lists, which is certainly more troublesome than any domain name. Your best course of action is to get a new domain, re-confirm the lists you have (requiring the subscriber to click through in order to stay on), and only accept confirmed op...
If you're CAN-SPAM compliant, showing unsubscribe links, physical address etc, you don't have a policy problem. You have a relevance problem. Frequency and chasing prospects are not bad, as a matter of fact they can be quite good. But you have to be relevant to what the customer expects to get t...