I advised a local UX agency owner here in Austin to charge a lot more for her personal time. In this case, $500/hr. She balked, and I pointed out that if it didn't make sense for a certain meeting or certain customer, she could always just discount it on the invoice. That way the baseline is s...
On the positive: 1) Consignment stores often work on this type of loop. Bring a bunch of clothes, hope they sell, and apply the store credit to new purchases. Well-run consignment stores optimize to minimize their net cash payouts. 2) There are definitely clothes shoppers who feel they shou...
At that pricing I would include in your advertising that the per month fee is only about the cost of a single cup of coffee. To make that clear, tell them that you'll in fact make their first month free by emailing them a starbucks coffee coupon when they sign up. That initiates your relationship...
The answer to this question is surprisingly pretty simple and it depends on who your target group is. If it is a subgroup of your competitors' users, then do engage where they already talk about your competitors. If your target group is people who don't use the product yet, then go where those pe...
If you direct message me I can help show you a simpler more efficient alternative that may be helpful :)
Yes. Let's assume: CURRENT Gross Sales $30.00 Cost of Goods $15.00 Net Profit $15.00 Profit Margin 50.00% NEW DISCOUNT PROGRAM Gross Sales $30.00 Discount $3.00 Cost of Goods $15.00 Net Profit $12.00...
Market to your niche, talking about the same problems your beta clients signed on to get fixed. These are called "pain points" and are valuable language. Anyone in the situation will instantly pay attention to you. Note that I am saying you should talk about the problem(s), not the features of ...
People hate calls. People hate emails. People hate mail. Do you really want your first impression to be that of an interloper and a pusher? Then again, most recipients aren't event going to look at what you send them. What is your niche? Office managers for private family healthcare providers i...
It's hard to give a really cut and dried answer without knowing all the details, but here are some tips based on my experience: First the bad news: from the way your question is worded, it sounds like you built the app without validating first. What I mean by that is that you didn't go out to th...
There are three ways to grow any business: 1. Increase number of clients 2. Increase average sale amount 3. Increase frequency of sales If your company is already fully booked, I suggest that you start by simply raising your prices. You might lose some clients, but usually when a business raise...