It's true that link building has become more difficult and the game has continually evolved. Back in the earlier years of my SEO career we used to engage in comment posting on blogs and forums as a way to get backlinks easily. We no longer engage in these activities unless they're under very spec...
You should have a proof metric - market traction, market proof, proof that they are not wasting their time on your site with half-baked ideas. You should also have some way to show that there has investigation and transparency into the crowdfunders. Try a group with vetting services like http://c...
Are you targeting new businesses? Try acquiring a list of all new business license applicants. Do you have a budget for radio? Try news talk radio stations in your markets. Also try targeted news feed ads with Facebook and LinkedIn if that isn't already part of our PPC plan.
Offer to provide a course or training for the audience of a prospective JV partner. In my own business I have joined with real estate investors to teach internet marketing concepts to their students and then sold my products and services. I have also created a free course for a friend who is a ...
Are you looking to blast an entire email list of, let's say, tech writers with a pitch? Or are you looking to get on a particular website like GeekWire or TechCrunch? Look up associations related to your targeted niche, you'll find all sorts of writers who are interested. Your question is rathe...
For two sided marketplaces, I recommend having strategies for the following areas: 1) Strategies for solving the chicken-and-egg problem in the beginning, as many multi-sided marketplaces fail to gain traction due to this problem. Buyers need sellers in order to show interest; sellers need buyer...
I have built the revenue of client companies as well as my own startups and built a consumer-facing company to $9M in five years. 1. Never rely on friends and family input 2. Do the Due Diligence 3. Know your product's core customer 4. Justify the value your product provides to its core customer ...
I'm a young guy and startup entrepreneur. Recently I got myself into Inc., Fast Company, HuffPost, Entrepreneur.com, and Forbes. I essentially found writers/contributors who write about topics similar to my website/product. Then, I find them on linkedin, twitter, or find their email and reach out...
Great question - local marketing is absolutely essential nowadays. Especially as few people are navigating social media looking for tooth whitening services, these will become more profitable than online over time. Here's a quick list of tools I suggest using to bolster your current social medi...
I know this is a tricky problem to solve on optimizing costs and trying to get customers refer your service. Referral schemes work perfectly where incremental costs of adding additional service is marginal, like the case of DropBox. When the incremental costs are a significant portion and adding...