Well, you'll certainly have a lot of options for where to focus your marketing efforts, since entrepreneurs are a huge market and pretty much everywhere on the web. I'd recommend testing some different social media channels - grow a brand presence on the major networks, and if you have the budge...
For the sake of getting your question answered here it would help to simplify but that aside without firm stats on engagement and sharing it would be difficult to say however with the paid expansion of game like Flappy Bird, Angry Birds I would say viral apps come close to if not over a k-factor ...
If I were you I try the following (assuming you know which stores you want): 1. Play dumb and call their support number and when they answer tell them that you dont know why you were routed there when you wanted to talk to the marketing department. 2. Create an email blast to either info@thest...
You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.
1) The whole team is growth focused, but I'm the only who helps guide and lead the strategy but for the most part, we know our core metrics and we have a development process for reviewing / assessing / testing / adjusting, etc. So I guess that's me. 2) We have many tools, and all depends on the...
No. There is no way to build a billion dollar business without a management team. The founding team of a startup is a very significant part of the evaluation of any early-stage investor. Furthermore, regardless of the business of the app, there are critical business decisions and actions requi...
I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...