Ask them! If you don't have any similar interviews yet, get some done in a niche close to this one. Credibility is important, and if you show you've done some and they listen to just part of one interview, that can be what pushes them over the edge. Everyone likes to talk about themselves. So do...
Here's a trick you can use. For tech people, search GitHub for people producing code using the tools you require. For COO people, review videos of people giving talks at industry conferences + tradeshows related to skills you require. For CMO look at WordPress.tv + conference videos for people...
I think what Frank says is absolutely spot-on with one exception. In healthcare, you might not have as much choice as you think. Ultimately, if you are dependent on adoption of your solution by multiple stakeholders, you should engage early and equally with all stakeholders so as to understand...
I would try selling it to 10 customers (without changing your pitch) and if you don't get 3 customers to buy, then adjust. It's less about time and more about # of learnings. I don't like interviews, I like asking if they have the problem, showing them our solution (verbally or with a visual) a...
I have written hundreds of blog posts by interviewing amazing people. I have interviewed best selling authors, CEOs, entrepreneurs and more. Here are my five tips for getting the interviews... 1. Ask - most people want to be heard and they will grant you an interview if you simply ask for it. ...
There are two parts to your question. I will answer the second one first. Remote hiring isn't as remote as it once was. After rule in age of telephones, Skype, and FaceTime, you can spend a lot of time with someone evaluating them even though they may be in another city. As for best practices,...
I am happy to volunteer! I have a more "classical" background in mathematical statistics, and I have followed the distribution of artificial intelligence with great interest and curiosity; also because, I feel, that the actual application and real life-value of AI-implementations often drowns in ...
Well, I made money in the first year...in the first couple months, actually. I run a consulting business. The other guys...let's get some definitions going here. They made revenue. Unless they were totally hopeless, they had some cash coming in. But they also had expenses going out. Manufacture...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
I'd go through an inicial test phase using programmatic media buying to identify a few insights first. With that, I would probably target the most efficient channels and set up an inbound strategy to capture leads. I would also try Google AdWords, but I can see that being costly. Facebook intere...