This is hard to answer without knowing the size of company you are targeting...
Short Answer: Build a deep network. This is why network science is my primary focus and the top companies today Google, Amazon, Facebook, Linkedin are heavily leverage networks. There is no "contact here for partnerships" form for large diversified organizations. Unless it is a very specific pr...
If any channels are currently working for you, double down on them. Keep doing LinkedIn if it is working for you. I always like to focus on 1-2 sales channels, and then be constantly dabbling and testing others. This ensures that you stay productive (doing what works), while still being able to ...
You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...
In any business to business sales situation, you need to evaluate who is involved in the decision chain that leads to a purchase. Typically, there are at least three parties involved. These are: Your Champion, who noticed your product, and decided it would be a great fit for his organization. Th...
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.
Getting customer to prepay is difficult if a) you don't give them a reason, b) you ask the wrong type of customer. ** Assuming you're doing this for customer development, not just to build revenues *** Giving them a reason: I usually say "we have an early adopter program, and we're only signing...
Show them how to solve ONE common problem in this field. Package it in a pdf report or video. Put a call to action at the end for the full product. You don't want a free consultation as that ties up your client's time, and often with people who will never become buyers. You want this automated. ...
Firstly - it is not always about spending a fortune on marketing and advertising. It is more about laws of physics than math. If you can put enough force into things that all increase the energy of that force - meaning, doing less isolated efforts of marketing but more integrated approach. Look ...
Betalist and similar startup "launch" sites house a pretty updated list of software-based products that are being built. Betalist in particular is for beta level software projects, so at the point when they'd be looking for these types of solutions.