There are a few ways you can go about doing this. The first way is to get your business into trade shows and do some old school marketing. More exposure for your company only increases your chances of getting in with a big company. Ideally there will be a buyer for home depot. In case you did not...
It can depend on the type of book and goal for your book. But the strategies I know of working and that have worked for me. Involved building an audience of your own and leveraging other peoples audiences. So if you don't have an audience go through and find the thought leaders and personalitie...
I've attended this class in-person and the video version of Michael Dearing's class on pricing is great. You can see it here: http://vimeopro.com/harrisonmetalshorts/pricing If you haven't already done so, I'd carefully study the effectiveness and uptake of "premium" services already offered by...
I'd ask Rocco Baldassarre. He is the best online marketing consultant I've ever seen and can surely give you concrete advice. Said that, my advice would be a) your own e-commerce store so you can drive traffic to it without losing money on commissions b) learn from best selling products (you ca...
These are tough questions. It may be possible to hire third party marketing companies that would be able to do some testing for you to give you the metrics, but most likely the best option would be to do the testing in house. I think that you would need to set up a few of these alternative sampli...
I am answering with the assumptions that A) Bangladesh's population is as much your demo as USA B) You eventually want to have presence in both countries So here's some numbers- B'desh has only 7% internet penetration, but 80% of those use it at least once a day and the country is overwhelmingl...
You likely have clinical validation... not scalable adoption. In Medical AI, pilots prove performance. Scaling depends on structural alignment: 1. Economic Buyer Doctors liking it is insufficient. If the budget holder (hospital admin, procurement, payer) doesn’t see direct ROI, adoption stalls....
Pricing anything is a little bit of science and art. It really depends on what you are selling. You'll be looking at cost plus or value pricing. If you're selling goods in a highly competitive market, you're stuck with pricing to beat competitors and product differentiation. If you're selling a s...
Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you ...
Being from Denmark, I had to look up disposable books as a concept. It lead to an interesting link, I wanted to share, that describes disposable books as "the dregs of the book infrastructure" http://craigmod.com/journal/ipad_and_books/. So I assume, that your market is in some sense a niche mark...