The answer lies in creating an aspirational culture, or a culture of opportunity. Organizations owe their employees pathways for recognition and upward mobility, with inbuilt mechanisms for mentorship and skill augmentation. In a sense, organizations promote their brand to a customer and employee...
Hello! My name is Humberto Valle, I am a strategic marketer with expertise in Blue Ocean competitive strategy and have previously made a living selling my paintings through galleries, side walks and online. I'm also currently helping a gallery in Texas and Mexico run promotions for their shows wh...
Hello! Thank you for asking. My name is Humberto Valle, I'm an MBA strategist with years of successful experiences. I'm the guy new business owners call when they don't know what to do for growth. First off, without any further information I think that the net worth of the founder is irrelevant ...
As you can imagine this is a vast question. The key elements are to be able to pay attention in 4 different ways simultaneously: 1. Diffuse Focus: You must keep an open mind to give you a global vision of what is happening within and outside of your business. This means keeping up with industry...
This is a typical problem with any start-up, i.e. intention to trade everything for equity. I am assuming that you're trying to trade equity for cash. In that case I would suggest you to look out for individuals with diversified skills and competencies. The reason being, less the number of indivi...
To response to this question one needs to understand various other aspects of your offering , your market , your current team strengths, current stage of growth of the product as well as your current problems. I have been a SaaS sales leader for couple of products and have built and mentored thes...
The short answer is "it depends, but more than likely yes." Investing in a managed an scalable SEO strategy can be the kind of marketing effort that pays dividends slowly (but surely) over time. If the validity and value of the organic traffic you are generating is high, and these customers are...
In my opinion your cannot make something "go viral" organically. It is something that happens naturally and with a great marketing campaign. There are more than 1.5 million apps on iTunes and the chances of your getting found are minimal. You need to create a marketing campaign that uses paid tra...
Hello, Great question! I went from a large firm to a small business and became the manager quickly. I ran and managed the entire office and that is how my experience relates. There are multiple ways to keep the manager enticed to stay in your organization. Here are a few ideas that have worked...
Interesting question, but I doubt anyone humble enough will be able to answer it in a few lines. I'll use an example from sports to answer: all baseball/soccer/football teams have the same amount of players (on the field) and the same roles/positions. They usually also have a similar amount of ma...