This is a pretty broad question -- what are you looking for specifically on the PR front? You get what you pay for. There are a million and three press release apps that are just spam-generators. They don't actually do what you would like. Instead, try something like HARO or contacting journali...
A PR Agency will (should) price this based on value to the client. You would be wise to do the same and avoid the hourly-rate blackhole. Work with your client to determine the value of the deliverable to them, and price accordingly. Internally, you should now how much you want to earn per hour,...
Clients before hire/ income before expense BUT start the interview process now too
My suggestion would be to only spend time and energy on PR activity that serves a greater purpose than winning the contest. While this is a great excuse/reminder that PR is important, think beyond the startup battle. Look at this as an opportunity to tell your story. Here are some thoughts that...
With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said. You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit. Create and tell a story t...
I say to pitch the idea or 'outline' first. Have someone (on the payroll) responsible for sourcing opportunities, then ask your bloggers to pitch ideas. (For consistency's sake - consider bringing them together at a daily or weekly meeting?) From there, pitch the ideas to the brands or agencies ...
It some what depends on where you live, but typically CPR classes are held by the Red Cross or by local EMS or Fire Houses. I will share a link below where you can enter your zip code / location and get information about CPR classes in your area. It looks like there may be online classes, but I...
Zenefits is top of mind, growing fast and operating all over the U.S., which is incredible because they're only a few years old. All of their HR services are free, like tracking employee PTO, changing 401K contribution amounts etc. etc., but Zenefits also employs a small army of insurance brokers...
Selling to HR departments is hard work + low income (compared to other approaches) + they can cut off your income any time. This is basically working a job. Lowest income + highest exposure to income loss. If you have a B2C product, sell to consumers, not businesses. Just setup a content site w...
Hi Great question. The real answer (that not many people are willing to say), is this: you go outside, raise your thump towards the sky, imagine a nice number, and that's the valuation. It's called the thumb valuation. But seriously, there is no "official" accounting method to evaluate a startu...