Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service co...
I have worked in the mortgage industry for over 20 years. My experience spans origination, MSR, banks and mortgage companies. I understand the current issues with mortgage pricing, servicing, and regulatory concerns. I have a very deep research pool and can provide analysis, commentary, and opini...
If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...
Hey, I'm a conversion optimization consultant so I can offer some help here. Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion r...
First and foremost you need to look at all ways to fund your start-up not just outside investment. How far can you bootstrap your start-up and self fund? Are their ways to get your first clients to fund development for in return for free life-time use etc. If this is not possible then you move...
The actual process of this is based on the company policy. I deal with some companies that will not mix the two types of income at all, while other companies treat all of it as earnings. As far as the legality of it when you receive the funds, it is totally up to the applicable tax laws for you...
I wonder what differentiates your site so that people want to pay to read the blogs. Who is your target market? Are all bloggers having established social networks? In another words, how is their social influence? Is $25 a one-time deal? Can they pay through mobile?
The application you're describing is probably useful, and can probably be sold... but that's not the question :) The question is what it will cost you to acquire a new customer, and what you can charge that customer. Before actually BUILDING this thing, see if you can get 10 potential customers...
You’re probably not going to want to read this message because there’s hard truth in it, it’s the message you should read though. Marriage is hard. It’s not all bliss. There are times when divorce is ideal but those situations are rare. Marriage was once truly until death did you part, today we...
No, I don't think that transferring code or application development from one developer is a good idea. The reason why I say this is because if the other developer isn't competent enough to do the job then he will create problems for you in the future. This is what happens when you transfer your ...