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Results for: Product Strategy

Hello! This is a good question because it embodies several areas of consideration. I have experience in UXUI not as a designer but as startup founder and QA Consultant for many brands and startups. Not to mention working directly with UXUI designers for the past 10 years or so. If you are get...

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I can relate to where you're coming from for a couple of reasons. One, I love technology, yet I define myself more as a creative person who loves to write. As an employee, I was on both sides of the fence. For many years I was a software developer and systems analyst. And I've also been copywrite...

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Great question, I have launched a few digital products and have helped others do the same. The steps can be as simple as: Setup a PayPal link and send it out to people or can involve complex applications. Without knowing the exact nature of the product or service in mind here are some general st...

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Here's what we do: 1. After each update, team continues to work on next milestone on the roadmap. Reaching that milestone can take 1-3 weeks based on complexity. If things are going well, this will become the next update. 2. We fork off a maintenance branch and work on hot issues - crash fixes,...

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Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large e...

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I've been in ecommerce for over a decade and have co-founded and helped start companies collectively driving over $10MM in ecommerce sales. I've consulted for Fortune 500 ecommerce stores. Here's my advice if you're just getting started without a big budget. Note: Some of this is copied from m...

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The best way to approach this problem is by identifying primary pain points that users share and focus on those feature-wise, a common denominator of some sorts. These pain points need to be very high/strong though to be valuable for multiple target audiences. If you're facing two target markets...

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If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...

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Value based pricing is neither about being cheap, nor about the kind of product/service. The value potential of $3.99 will depend upon the quality of output that the product/service provides, irrespective of the categories mentioned by you. Ideal way should be to benchmark your product/service co...

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