The best way is to offer early adopters a discounted rate and lock it in for life. Make it a no-brainer for them with the understanding that they are your beta group and that you will ping them from time-to-time for feedback on concept improvement.
If you like it, go for it. Blogging takes a lot of energy and commitment, so go with a name that resonates with you first and foremost - you want it to be a place you really enjoy writing. That said, it can be helpful to 'brand' something in a way that's easy to remember - easy to spell, easy to ...
You will always be your best PR agency. Because if you can't sell yourself, then no one will be able to sell / market you. In my experience, when I start something with money as the focus I fail. However when I work to create something amazing for others, I win and win big. My advice is to fo...
I've found designers in two ways: * browsing Behance or another portfolio website and contacting designers whose work I liked * finding a freelancer on Upwork As always when hiring people you will need to go through quite a few options before you find a good fit. Take a good look at their por...
Personalizing digital marketing campaigns is an essential strategy for connecting with individual customers and segments of your target audience. Here are some ways to personalize your campaigns: Collect data on your audience: Use data from website analytics, social media engagement, and cus...
There are excellent answers here already, my comment is to add to those: network amongst your clients, before your peers and competitors. Join the associations your clients join, attend the events your clients attend, learn through the same channels your clients use. This is how you will know wh...
There are so many answers to that question, but the critical thing is that you have to be tuned in to your organization's strategic goals. You have to know what the organization wants to accomplish -- and why --- before you can offer guidance on the best way to get there and how to measure your s...
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That sa...
I have been working with creatives for years and the ones who refuse to follow standard business practices such as planning are normally the ones you don't want on your team. Creatives are great but if they don't understand the importance of business planning, resourcing, money management they ar...
Don't pitch him anything. Find out what he thinks you should do, and ask what he's interested in doing. Maybe he'll suggest avenues for you to pursue. Maybe he'll come round and invest anyway. But there's a good chance you'll both get more out of a casual dinner if it's genuinely a casual din...