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The first matter for you to conclude is to agree the terms of a shareholder agreement between the two founders. This shareholders agreement should govern the management of all significant governance matters. Without this you will subject to the constitution documents of the company and local co...

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I'm Mike Moyer and I've had lots of experience. It works great. Since publishing the model in 2012 I haven't had anyone come back to me and complain that it didn't work, but I had hundreds, if not thousands, of people thank me for writing the book. I'd be happy to answer any questions you might h...

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Using Google Places API and storing the results in your own database likely violates the terms of service. Likewise, you are limited to the number of calls per day to the API. If you expect users to appreciate (and pay for) the software you are generating, you should do likewise. Go with the l...

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It’s easy to get bored when we feel stuck in a routine, same old habits, going about our lives on autopilot. To break out of that routine, we don’t always have to take huge leaps. One small step can be enough, doing one little thing a bit differently. Try taking a different route to work, going t...

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Topic targeting is a broad way of targeting people who've expressed interest in that topic or "related topic". It's a good option if you want to create awareness, do branding or generate likes. But when your end goal is sales/leads - it's good to go for precise interests as that's like exact matc...

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First of all, it sounds like you have a great idea with a positive impact. To your question: Make sure to include a chat option in whatever page you have clicked-through from your PPC. In addition, what information are you able to capture on your landing page (that I presume clicks through)?...

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My family is in the hotel business. I can tell that we would have absolutely no interest in doing this. We make sure out employees look after our property and provide great customer service. We do not have down time for them. We run a tight ship. The liability and other headaches that come with...

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Having just completed a top notch Accelerator program I can tell you that even in the great programs not every company survives. Accelerators and their coordinators are a good resource for entrepreneurs who may be in search of additional opportunities. That group of people varies greatly in ter...

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Make certain songs or part of songs, interviews, etc available until you get X amount of thumbs up on Youtube or Likes on Facebook. Gate it so they have to bring a crowd to open up the doors to new content.

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