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Results for: Product Marketing

You answered your own question when you said "I built it for me, but feel that it has commercial viability for many others." Other than what you said, what problem did you design it to solve? Who are "many others"? What problem do they have? Why not cruise the Excel forums on the MS support s...

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Sorry, but this question is a bit backwards. You need to have an audience/need for your product or service BEFORE you create it. Having said that, I'd go back to the basics: a) create a niche b) determine an ideal client profile c) design a business plan

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You can only solve a big problem that changes the world if you solve a problem that is deeply personal to you. Two great examples and why they worked: Roy Raymond was a sad pervert. He'd buy bras and panties at the department store and all the clerks thought their thoughts about him. Roy felt...

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You mention, that you can code and maintain yourself, and at the same time it sounds like your data can be dispersed across multiple sources. And you want to minimise license cost. In my business we use R a lot for both analysis and reporting. It is free (open source), but you will have to build...

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Congrats! You've solved the first big problem, having a few happy customers who love your product/service. Questions you need to think about (and the traction book is the absolute best resource I'd recommend to DIY growth). 1. How many customers do you need/want to pick up in the next 6m, next 1...

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You've already received a lot of good ideas and suggestions and I've looked at your website. I suggest you add a "How it works" one minute video. Also I clicked the samples section and I still couldn't get it. If you are looking for people who would sell your product on a commission basis, that ...

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There are so many possibilities that come to mind, without knowing a lot more about what has lead you to this point, it is hard to offer any actionable advice. The first place I would start investigating is the top of your sales funnel. Are you getting students? Are they just not converting? Are...

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Use marketing as a means to gather more data and test. Marketing is one of the most underrated and undervalued skills in startups. Startups don't struggle with competition but getting attention. Marketing drives more data into the product, thus you can validate your theories. Pre-product mark...

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I would focus on getting the consumer MVP done. Sounds like you already have conducted some interviews for the other two segments. If that is the case, then focus on developing a story highlighting the pain points and benefits for the payers and health system based on the interviews you have cond...

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