An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gi...
At this stage there are lots of decent web tutorials but I find Ryan Bates Railscasts some of the best for learning the technology. However if you want to just become better at Ruby and Javascript there is no substitute for good books. I've just been reading Avdi Grimm's Confident Ruby and I thi...
The first thing to understand is if they're looking to be a venture funded startup. Not all startups plan to raise money. If they have in the past, then issues equity is very standard and they should bring it up - if they havent, you can ask. If they aren't looking to raise capital, then having...
Hi, this is Ann, a business coach for small entrepreneurs. Your situation is no longer related to "small business". Instead, you are in the phase of "extension". Hence, I would recommend you contact some outstanding performance coaches. Again, OUTSTANDING performance coaches! If you expect to be...
Congratulations on jumping head first into the digital age! And good for you for having the passion and enthusiasm to learn about new ways to market your business ideas. There are plenty of free resources out there to help you learn from top internet marketing minds. Check out this list of the t...
Having 4 dogs and being a former sugar addict, I love the idea of dog cupcakes, kudos! My wife and I are currently solving a very similar issue with her t-shirt business. We don't have a freshness issue to deal with like you do, however we do have a scalability and growth issue that we are tackli...
The answer is: as soon as possible. Trademarks can take 1-2 years before you go through the entire process. You can apply for a trademark yourself on the USTPO site. Might help to have a lawyer or paralegal help you if you are inexperienced. A simple filing costs a few hundred in fees depending o...
Yes, duplicate content is a big issue. Search engines consider it a form of spam and will penalize your sites in terms of ranking, which diminishes your traffic and can be difficult to recover from. Content is naturally duplicated when shared by people who refer to and comment upon one another....
Well done for creating the app. Great question. Regarding setting the price: I would try run a survey with some screen shots that show the game and it's purpose/experience, and ask potential users how much they would pay. I would run one survey with open end questions, such as: "which payment me...
In this business environment, a “corporate buyer” will be looking at your net income and value you based on a multiple of such. For example if the company generated $500,000 but only earned $75,000, you may be looking at a value of $200-$300,000 from a corporate buyer. It also depends on whether ...